The club that has had the longest partnership with Bet7k between the two, the team from the city of Mirassol has had the betting site on its uniform for two seasons, after an agreement was reached in December 2022. In total, there have been more than 100 games in a partnership that is reaping great rewards this year.
Owner of one of the most emblematic narratives in Brazilian sports in recent years, Athletic returned to professional football only in 2018, after 48 seasons. However, its return could not have happened in a better way.
Aiming at a long-term project, the club signed with Bet7k in December 2022 and, since then, there have been more than 75 games in partnership. This year, the partnership reached its peak with the team from Minas Gerais having a brilliant campaign in Série C and reaching the Segundona for the first time in its history.
"It is essential to have a broad view of the market and identify opportunities. We have established partnerships that have allowed us to grow alongside our partners. With this, we have reached new audiences, expanded the reach of our brand and, at the same time, provided clubs with resources that have helped them to carry out excellent campaigns on the pitch," highlights José Victor Valadares, business director at Bet7k.
Bet7k CEO Talita Lacerda reinforces the company's commitment to clubs and the goal of always giving visibility and leveraging the potential of teams from outside the country's main sports centers. The success of these teams corroborates the brand's proposal and contributes to the evolution of Brazil's most popular sport.
“Our planning, from the beginning, aimed to establish partnerships with clubs located outside the major centers, but which had great potential for growth in the short term. Today, at the end of 2024, we can say that the strategy was successful.”
“We were able to provide important support to Mirassol and Athletic, which had an excellent season and were promoted to the next division. Other clubs sponsored by us also had an excellent season. We will continue to support Brazilian sports and especially football, which is a national passion,” adds Talita.
Other notable campaigns
In addition to Mirassol and Athletic, two other clubs sponsored by Bet7k had their best campaigns in the history of the 2024 national championship. One point away from the G4, Novorizontino finished the 2nd Division in 5th place, repeating the feat of 2023, but with an even better trajectory.
Another team that stood out in 2024 was Operário, from Ponta Grossa, in the state of Paraná. Fantasma had the best campaign in its history in Série B, finishing the tournament in 7th place and with a total of 58 points. The trajectory throughout the season also included reaching the semifinals of the Campeonato Catarinense and the 3rd phase of the Copa do Brasil.
Source: GMB
