This is the first time that the betting house will sponsor Big Brother Brasil and will be alongside 19 other brands, such as Mercado Livre, Stone, Rexona, Amstel, Downy, Seara, Electrolux, Méqui, Ademicon, Cif, Chevrolet, Pantene and iFood.
“The agreement with BBB is extremely important for us. This is a program that connects directly with the population, allowing us to reinforce our proximity to the public and our purpose of being the ‘Bet of Brazilians,’ through entertainment that is part of the lives of millions of people," says João Studart, CEO of Grupo NSX.
"Globo is a great partner and this move consolidates our strategy of leading the Brazilian market in the coming years, with increased investment in relevant advertising assets," he concludes.
With a focus on digital engagement, Betnacional is planning interactive activations throughout the BBB 25 season, promoting unique experiences for the public, both on its social platforms and in actions integrated with the program's content.
The goal is to foster direct and dynamic communication, increasing audience participation in crucial moments of the reality show. The partnership also extends to Multishow and gshow, in addition to a presence on Globoplay and social networks.
A member of the NSX Group, BetTech, which has revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Betnacional follows the concept of “Brazil’s bet”. Its ambassadors include players and former players Vini Jr. and Hernanes, singers Thiaguinho, Seu Jorge and Ludmilla, as well as narrator Galvão Bueno and Olympic gold medalists Beatriz Souza, Duda and Ana Patrícia.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2024 on Rede Globo, in addition to holding the naming rights for the Série B of the Brazilian Championship, the Rio State Championship, the Pernambuco State Championship and the 2024 Copa do Nordeste.
Source: GMB
