The initiative, led by marketing director Mariana Kannebley, reflects strategic objectives that go beyond aesthetic change, standing out for the strengthening of its value proposition and alignment with the target audience.
New visual identity
JetBet has undergone a radical transformation in its visual identity. Yellow is now the primary color, with white and gray serving as supporting tones, conveying modernity, energy, and clarity. According to Mariana Kannebley, “this identity reflects our agility and commitment to delivering an innovative and secure experience for our customers.”
In addition to the new colors, the rocket symbol will feature prominently across the brand’s communications. It represents speed, dynamism, and evolution—key attributes of JetBet’s mission. “The rocket is more than just a graphic icon; it embodies the Jet spirit, which aims to provide a seamless and exciting experience for our bettors,” Mariana explains.
Brand positioning
JetBet’s repositioning is anchored on three strategic pillars:
1. Humanized service and partnership: Placing customers at the center of the experience, with personalized support that fosters trust and closeness.
2. Speed and efficiency: Agile processes, real-time transactions, and clear, transparent communication.
3. Legality and responsibility: Compliance with industry regulations, messaging that promotes responsible gaming, and a commitment to providing an ethical customer experience.
“We want bettors to see JetBet as a partner, not just a platform. Our motto, ‘Playing together is the true Jet spirit,’ reflects our dedication to standing by our customers through every win and challenge,” says Mariana.
Henrique Moraes, JetBet’s CEO, underscores the significance of the transformation: “With industry regulation underway, we realized a radical change was essential to strengthen our market position and forge a deeper connection with our audience. This rebranding is a crucial step for JetBet’s future.”
Launch campaign
The rebranding and advertising campaign were developed in collaboration with the WT/AG agency. The official launch is set for December, with a comprehensive strategy encompassing digital media, social networks, and television.
The campaign aims to solidify JetBet’s new identity and engage a diverse audience while maintaining an inclusive approach tailored to the needs of various bettor profiles.
Additionally, the campaign highlights JetBet’s commitment to ethical and responsible communication, featuring clear messages about the risks of gambling and promoting mindful enjoyment.
A new era for the betting market
The executive team, composed of five partners, believes JetBet’s unique edge lies in its combination of technology, humanized service, and transparency. “We are ready to lead not just in the market but in the hearts of our customers,” says Henrique Moraes.
With a refreshed communication style, a strong visual icon, and a clear positioning, JetBet is gearing up to establish itself as a benchmark in Brazil’s betting industry.
Source: GMB
