Warmed by the late autumn sun, outdoor spaces were transformed, with big brand booths such as Pin Up Global, Riddick, Melbet Partners, Barbara Bang, and Pragmatic Play adding to the unique festival vibe.
The expo floor has seen a sizable increase to its footprint due to an unprecedented amount of new exhibitors clamouring for a spot. To cater for this, organizers introduced a fourth shed, which offered an additional 15,000 sqm of much needed space to the venue, including new networking areas, a media lounge and meeting rooms.
SiGMA Europe 2024 hosted a dynamic range of conferences covering critical topics, from the potential of eSports to shape betting’s future to insights into the Brazilian regulatory landscape. Big industry names brought high value content to the stage, providing actionable strategies for navigating new markets and capitalising on emerging opportunities.
Top speakers included Joe Pisano, founder and CEO of Jade Entertainment and Gaming Technologies, Uri Poliavich, founder and CEO of Soft2Bet, Alex Tomic, Founder of Alea, Vitali Matsukevich, COO at Softswiss, and Charles Mizzi, CEO of the MGA.
A series of highly attended workshops on the 11th offered an immersive learning experience ahead of the main event. The sessions were so popular that many attendees had to make do with standing room only.
SiGMA Poker Tour launches new locations for 2025
The first day of Malta Week kicked off with a press conference for the official launch of the SiGMA Poker Tour. Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta. The first-ever edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazil leg of the tour.
The first of two award ceremonies saw a spectacular turnout, welcoming just under 700 individuals from prestigious gaming and tech companies, with the gala evening also serving to officially kick off celebrations for our 10th anniversary.
The night also acted as the perfect launchpad for a special announcement introducing our new destinations and dates for 2025: SiGMA Central Europe runs from the 23rd to 26th November in Milan and SiGMA Euro-Med, rebranding from SiGMA East Europe, moves to a September slot at the MMH in Malta.
Meanwhile, football legend Ronaldinho caused a stir, making an appearance as an ambassador for Betify, while Boomerang was represented by AC Milan icons Massimo Ambrosini and Serginho, who also made their presence felt at the company’s booth. UFC champ Alex Pereira attended as a representative for Spribe.
The event kicked off with exhilarating sports activities, including a fun run, golf and poker tournament, football match, and a boat cruise, creating an exciting atmosphere for participants to bond while promoting health and wellness. These activities set the tone for vibrant networking opportunities throughout the week. A Centurion Fighting Championship brought adrenaline-pumping MMA action to Malta, thrilling audiences with intense bouts that added a unique energy to the event. Thiago Lima emerged as the champion his team anticipated him to be.
Next up, the SiGMA Eurasia summit, which is being held in Dubai from February 23 to 25, 2025 promises a full calendar line up, with events planned in Cape Town, South Africa, São Paulo, Brazil, Manila, Philippines, Valletta, Malta, Milan, Italy, and Colombo, Sri Lanka, solidifying SiGMA as the world’s undisputed heavyweight business in gaming.
Source: GMB
