MIÉ 27 DE NOVIEMBRE DE 2024 - 13:34hs.
Legendary Grandmaster and brand ambassador

BETBY unveils “Make Your Move” campaign featuring chess icon Magnus Carlsen

BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the critical challenges operators face in the competitive iGaming industry – accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success.

By partnering with Magnus Carlsen as the face of “Make Your Move”, BETBY seeks to motivate operators worldwide to take charge of their growth by selecting a reliable and forward-thinking sportsbook partner.

In the campaign video, Carlsen is depicted strategizing and evaluating various scenarios before making the decisive move that secures victory, symbolizing the thoughtful decision-making required for success in the iGaming world.

Pierre Pulis, Head of Marketing at BETBY, said: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with BETBY's mission."

"As a five times Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape."

"With Magnus as the face of our 'Make Your Move' campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.
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To find out more about BETBY, please visit: https://betby.com/

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

Source: GMB