With Brazil’s burgeoning online betting market set to officially launch in January 2025, operators must adapt quickly to remain competitive. The bonus ban—aimed at curbing impulsive gambling behaviour and protecting vulnerable populations—means traditional promotional strategies are off the table. But innovation never is.
bwise’s dynamic odds widgets: a game-changing alternative
bwise Media has developed dynamic odds widgets, a fully customisable solution that offers more than just a replacement for bonus-based advertisements. These widgets seamlessly integrate into publisher platforms, including high-traffic sports apps and websites, and deliver exceptional performance through:
* Dynamic Content: Odds are updated in real time, ensuring users are always engaging with the latest betting opportunities.
* Customisable Design and Functionality: Tailored to match the branding and unique requirements of operators, these widgets fit effortlessly into any advertising strategy.
* Higher Engagement and Conversion Rates: Compared to traditional bonus ads, odds widgets have demonstrated significantly better performance in click-through rates (CTR) and conversion to new depositing customers (NDCs).
Compliance-ready advertising
In a market like Brazil, where regulatory compliance is critical, bwise’s odds widgets provide a future-proof solution. They meet the country’s new advertising standards while maintaining the appeal and relevance needed to drive user engagement. Operators can comply with restrictions on promotional creatives while still delivering highly engaging, actionable betting content to their target audience.
Why it works
Sports fans are naturally drawn to real-time data that enhances their viewing experience. bwise’s odds widgets integrate seamlessly into publishing platforms, offering users actionable insights and betting opportunities during the heat of the game. This strategy not only keeps users engaged but also ensures operators can generate meaningful conversions without relying on now-prohibited bonuses.
Sebastian Paris, COO of bwise Media, explains: “Brazil’s regulatory changes may seem like a hurdle, but they’re also an opportunity to innovate. Our odds widgets are designed to help operators stay ahead, delivering exceptional performance and compliance in one solution. We’re excited to partner with operators to help them thrive in this exciting market.”
A win-win for operators and publishers
The odds widgets are not just a win for operators; they also provide publishers with a premium advertising solution that fits seamlessly into their platforms. By offering engaging, compliant ad formats, publishers can ensure they continue to attract high-value campaigns while enhancing the user experience for their audience.
Looking ahead
As Brazil’s online betting market continues to evolve, bwise Media is committed to helping operators succeed in this new era. Our innovative odds widgets, combined with a deep understanding of the iGaming industry, position us as a trusted partner for navigating these changes.
With bwise’s odds widgets, operators can meet the challenges of Brazil’s new advertising landscape head-on, engaging users with compliant, high-performing ad solutions that deliver measurable results.
Source: SBC News
