Esportes da Sorte signed a sponsorship agreement with the ‘Timão’ in July of this year, for a three-year contract, and had also made a financial contribution to the signing of one of the team's current stars, striker Memphis Depay.
In addition, the platform has been carrying out different activations with fans, such as the delivery of commemorative banners that the Dutch player wears during games, in addition to other actions on game days, such as direct interactions with the public that goes to Neo Química Arena.
"We have always said that we would be much more than just a name on the Corinthians jersey, and supporting this important signing only reinforces this commitment, that we truly walk the walk together. We are fully interested in seeing Timão achieve increasingly positive results and bring much joy to these loyal fans," explains Sofia Aldin, CMO of Esportes da Sorte.
"Being with Corinthians and enabling the signing of goalkeeper Hugo shows our commitment not only to supporting the club's goals, working to achieve increasingly positive results, but also demonstrates the relevance of Brazilian football to our business," concludes Ícaro Quinteiro, COO of Esportes da Sorte.
Hugo joined Corinthians in early July and has been one of the team's standouts this season, having played 31 games so far. The goalkeeper thanked the club for their trust and made it clear how excited he was to stay.
“I'm very happy, it's an indescribable feeling. I was really looking forward to this moment, anxious for it to happen, so I can only thank God first, the president, Fabinho, the entire Corinthians board of directors who have always worked hard to make this happen, the entire group, the entire staff, and everything that involves this club,” celebrated goalkeeper Hugo Souza.
"I want to thank this fan base for all the affection shown to me since I arrived here. I am very happy to be here. I am making a dream come true. Together, we will achieve great things, make great history together," added the player.
"Today we have reached the end of a very important negotiation for us. We had already assured the fans that everything was fine, but now we can make it very clear that Hugo is the Corinthians goalkeeper. I would like to thank my entire board for their efforts in concluding this contract, as well as our partners, such as Esportes da Sorte, who joined us in this," said Augusto Melo, president of Corinthians.
"We are making the Corinthians brand more valuable, and partnerships like these are what show how much we value it. Now our fans can rest easy," concluded Melo.
Source: GMB
