Salsa Technology’s content aggregator, Salsa Gator, has positioned itself as a strategic bridge for providers seeking to replicate their success from other regulated markets in Brazil and other LatAm countries, such as Peru.
With a specially curated content portfolio tailored for local players and features designed to simplify operations for local operators, the aggregator provides access to a library of over 19,000 certified games from top studios. Each is aligned with the regulatory requirements of the region, all through a single integration.
Expanding into Latin America, however, brings challenges that go beyond simple content translation. The region, much like Brazil, stands out for its cultural diversity and nuances that demand a personalised approach.
Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, commented: “Simply reskinning games doesn’t work here. It’s essential for providers to adapt their offerings so content resonates with the local audience."
"Salsa offers far more than just a content distribution platform; we are a strategic partner focused on maximising operational impact in Latin America, building a solid connection between providers and operators.”
In addition to the advantages that Salsa Gator offers providers and operators, Salsa’s executives will be available to discuss other LatAm-focused solutions, such as Salsa’s PAM platform, Salsa Omni.
Certified by GLI and already operational in Brazil’s regulated market, Salsa Omni provides operators with flexibility and autonomy through a robust and intuitive back office.
Source: GMB
