GMB – How are things going for PayBrokers, and what new developments does the company have as the regulated iGaming operation in Brazil is about to begin?
Leonardo Brodsky – I’m very excited about all the changes and the increased security that market regulation brings to everyone involved — whether they are operators, payment providers, KYC providers, or others. We’ve been approaching all of this with a lot of enthusiasm since the process started taking shape.
Today, we have a 100% ready product that meets all legal requirements for operators in terms of payments and ensures that the payment journey for users is as quick, instant, and secure as possible, with minimal friction. This is very important for our clients' operations.
Is customer retention impacted right from their entry point, as well as during payment transactions? Could difficulties here affect a user’s decision to stay on a site?
We believe that one of the main reasons for abandonment or switching from one brand to another happens when payments don’t work smoothly, which can be very frustrating for the user. This part of the experience needs to be quick, not an obstacle, allowing them to continue their journey and enjoy the entertainment they want.
That’s why we’re very focused on ensuring a smooth, fast, and secure journey for the end user to guarantee high retention rates for all our clients, as we already do. We want to maintain and grow this retention in the regulated market.
Speaking of “journeys,” how is PayBrokers’ going, not only in Brazil but across Latin America?
We’ve always had an eye on expansion into other countries. We’ve already conducted studies in various nations, not only in Latin America. But we understand that with regulation being a unique inflection point, it’s natural for our focus to shift towards serving this market. However, we do have expansion plans for countries in Latin America, such as Mexico and Colombia, where we have advanced studies and well-mapped entry plans.
For someone processing payment transactions in Brazil, one of the most regulated and modern markets in the world, is it easy to enter other markets?
We understand that each market has its own characteristics. In Brazil, we’re fortunate to have Pix, which is secure, traceable, and allows for safe transactions, preventing scams, money laundering, and other common issues globally. However, even as specialists in the Brazilian market, we still need to gain local expertise in other markets to achieve the same success. This is something we’re committed to working hard on.
Will there be any new developments for Brazil with the regulated market? Does PayBrokers plan to offer anything different for partners?
We have some ideas, but we understand we need to wait for at least an initial adaptation period for all market players. However, we are already planning a few things that we are confident will make a difference in the ecosystem, impacting not only the customer journey but also the relationships between operators and their suppliers, affiliates, and other local partners in all payment processes. As a payment institution authorized by the Central Bank, we can provide services such as account opening and other banking services.
Source: Exclusive to GMB
