VIE 22 DE NOVIEMBRE DE 2024 - 03:44hs.
Rocío Moitino, Sales Director LatAm

“Air Dice to launch games specifically for Brazilian tastes and expand integrations in the country”

Air Dice, a Finnish provider of online casino games, has been increasingly expanding its presence in the Latin market. During SBC Miami, Sales Director Rocío Moitino received GMB for an exclusive interview. She spoke about the importance of being at trade shows in the region and highlighted the success of two important recent integrations in Brazil, with Superbet and Weebet. She assured that the country will be the main focus in 2025, including the opening of a local office.


GMB – Air Dice's presence at international fairs has been increasingly significant. How has the company been performing in the Latin American gaming market?
Rocío Moitino – Our presence in Latin America has been very satisfying for Air Dice. We are experiencing substantial growth, and we are finally completing all our integrations—a process that has been ongoing for many months with our development team.

We are pleased to conclude this integration phase and witness the positive outcomes of all the work we have done so far. This complements our participation in trade fairs throughout the year, where we have showcased our games.

We have seen major Air Dice integrations in the Brazilian market, with the operator Superbet and platform developer Weebet. What does Brazil mean to the company?
Brazil is, without a doubt, the main market and country for Air Dice. We are thrilled to finally be live with Weebet. This partnership is fantastic, and we are confident that excellent results will follow. We are also working with Superbet, a global brand with a strong presence in Brazil. More integrations will be coming soon in the country to further enhance our brand recognition.

 



What are Air Dice's plans for 2025, when the regulated Brazilian market begins?
We are adapting to the regulations we must follow for Brazil. We will also be opening an office in the country in the future and establishing a stronger presence, including account managers. Our expectations are very high. Within Latin America, Brazil will be Air Dice’s primary focus.

Localization is always a concern. How is Air Dice approaching this for the Brazilian market?
Our development team is highly focused on this aspect. We are analyzing and studying the types of games that resonate most with players in each country. It's fascinating to see how our Top 10 titles change, so we are very attentive to these shifts. Brazil has its own unique reality and preferences for certain games, so we will deliver exactly what the country needs.

 



So, from 2025, will Air Dice's development team be focused on Brazil?
Yes. We have many ideas, and we are closely monitoring the development of the Brazilian market, listening to what providers need. Our country manager evaluates our titles to deliver to partners what will be most successful in each country we operate in. This will be a major focus for us throughout the next year.

Source: Exclusive GMB