According to Lafaiete Guimarães Moreira, a professor at FUMEC and the scientific coordinator of the partnership, the collaboration with EstrelaBet allows for the application of academic rigor in promoting mental health and responsible gaming.
“We aim to investigate characteristics and behaviors that predict the development of so-called pathological gambling (gambling disorder) among Brazilian players, a topic that still has limited studies in the Brazilian academic environment,” he states.
FUMEC will also be able to establish partnerships with academics from other institutions to further research on this topic.
The partnership with FUMEC also enables online counseling sessions for players seeking guidance on pathological gambling, with EstrelaBet's support team trained to identify and recommend appointments with psychologists. This is the first free program launched by a company in the sector in the country.
“At EstrelaBet, we believe gambling should be a leisure activity. We constantly invest in mechanisms to help our users maintain a balanced and healthy betting routine. The partnership with FUMEC University reinforces our commitment to responsible gaming practices and ensures that our players receive the necessary support from a team of experts in the field,” says Fellipe Fraga, CBO and IR of EstrelaBet.
The executive mentions that initial talks about the partnership took place in January 2023.
EstrelaBet already provides users with various configuration options to promote responsible gaming, including temporary access restrictions, account self-exclusion, and user-defined limits, as well as platform-determined limits. Additionally, players can set automatic notifications to suspend ongoing gameplay or end their session.
EstrelaBet is one of the best Brazilian betting operator, having been awarded twice consecutively at the SiGMA Americas Awards in 2023 and 2024. The company was also recognized as 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' at the SBC Awards Latinoamérica 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its market innovations, its commitment to responsible gaming, and being one of the first to apply for an operating license in the regulated market set to come into effect in Brazil starting in 2025.
In partnership with FUMEC and UFMG universities, EstrelaBet develops pioneering programs to prevent pathological gambling, using advanced technology to ensure a responsible experience and psychological support for users.
The company supports both sports and entertainment in Brazil. EstrelaBet sponsors CazeTV and the musical reality show "Estrela da Casa" (TV Globo).
In sports, it sponsors the Brazilian National Futsal and Beach Soccer Teams and was the only national betting sector representative to officially support the FIFA Women's World Cup 2023™.
Additionally, the company sponsors clubs such as Internacional, Vasco da Gama, América-MG, Ponte Preta, CRB, and Botafogo-SP, as well as the "Beira-Rio" stadium.
Source: GMB
