The collaboration between Grupo Jovem Pan and KTO will cover several fronts, including merchandise featuring sports talents, vignettes during programming, commercials during breaks, as well as radio spots, “golden tips” (special tips for viewers) and a broad digital presence on social media and on Jovem Pan’s official website.
Paula Carvalho, Marketing State Manager at KTO, explains that the partnership with Jovem Pan represents another important moment for the brand in Brazil: “We understand it as a strategic move that will contribute to the brand’s visibility and, above all, will bring us even closer to our audience.”
“In addition, it will be an important space for us to encourage responsible gaming to as many people as possible. We are excited about this opportunity, which will certainly bring great results for both brands,” adds Carvalho.
Klayton Cavalcante, Commercial Manager at Grupo Jovem Pan, highlights: “We are extremely happy with this new partner in our sports programming. Together, we will work towards achieving KTO’s goals, and we are confident that this will be a long-lasting and very productive partnership that will add value to both brands and bring a new level of experience to our viewers and listeners.”
Source: GMB
