Unlike traditional campaigns that usually feature celebrities, Pay4Fun chose to put its own employees as the protagonists of the action. The initiative aims to reinforce transparency, presenting to the public the people who make the company's operations happen.
Since the beginning of its activities, Pay4Fun has been committed to transparency, making information such as name, CNPJ and address available in the footer of its website. With the campaign, which celebrates the excellence of its performance symbolized by the five stars, Pay4Fun also highlights the diversity of its team – a reflection of its culture and the values that support its trajectory.
The campaign will run until December 15 and is being displayed on digital billboards (DOOH) located near major sports arenas and on ride-hailing vehicles, such as Uber and 99, as well as on screens on newsstands and bus shelters.
The schedule includes showings on Wednesdays, Saturdays and Sundays, on strategic days for the sports audience. The target cities include São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre and Curitiba.
The launch marks a significant step for Pay4Fun, which is launching a campaign aimed directly at end users for the first time. Until now, its actions were focused on B2B marketing.
Now, the fintech is positioning itself to reach a wider audience, offering solutions that make users' lives easier, expanding its operations beyond sports betting. Although it has a predominant presence in the betting market, Pay4Fun's digital account was developed to be accessible to all user profiles.
"We want people to know that, in addition to technology, we are a company made by people for people, with fast and personalized service. This campaign is an important milestone for us to show the essence of Pay4Fun and, at the same time, to strengthen the launch of our digital account," says Fabrício Murakami, CMO and co-founder of Pay4Fun.
Founded in 2018, Pay4Fun is the first payment institution operating in the sports betting sector to receive authorization from the Central Bank of Brazil. The company reached the mark of R$8.1 billion (US$ 1.4bn) in financial transactions in 2023.
In 2024, the company won the Payment Innovation category at the SBC Awards and reached 10th place in the GPTW Medium-sized Companies Ranking.
In 2023, the company won the RA 1,000 seal from 'Reclame AQUI', the 3rd position as the best financial services company to work for in GPTW and the 2nd place in the SBC Awards, in Barcelona, as payment innovation of the year.
Source: GMB
