Both are coordinated by a specialized team and integrated with the Lance! audiovisual platforms, without forgetting to reinforce awareness about responsible gambling.
In “Lance! Bet Tips and Odds”, the groups operate on WhatsApp and Telegram, offering curated content, including analysis of matches, statistics, editorial predictions, tips and the best odds provided by professional bettors. Communication on the channels emphasizes the commitment to betting as a form of entertainment, and not as a means of generating income.
The "VIP Group" will be available exclusively on Telegram, with monthly, quarterly, half-yearly and annual plans - the latter with a lifetime promotion for the first 100 subscribers. This modality will feature a tool imported from England — a global reference in the sports betting market —, which offers a high probability of success, with accuracy rates of over 80%.
The premium group will also use artificial intelligence and statistical automation to enhance bets, both before and during games.
“We will not create entertainment content, such as jokes and memes, but accurate and relevant content and information to help our fans enjoy the fun of the sports betting universe. We want our users to find a reliable and safe environment to explore the betting universe,” explains Bruno Putz, Head of Marketing at Lance!
According to him, the idea is that the production of specialized content will initially focus on messaging groups and, in the future, be extended to new channels. “We are already thinking about expanding this content production and curation to social media, with video content focused on fun and betting, for example.”
Lance! is a content-based company with over 25 years in the market and which today goes beyond the media to meet the needs of Brazilian fans, whether they are content, products, services or experiences. The brand has spoken to over 25 million fans per month.
Source: GMB
