“As of January 1, 2025, all advertisers offering online sports betting and fixed-odds games in Brazil must provide a valid license from the Ministry of Finance (MF) to maintain their certification for online gambling.”
“If you were previously approved based on a pending license, you will need to submit your definitive license now. If you do not have a valid license from the Brazilian Ministry of Finance, you must stop advertising with us as of January 1, 2025 and your certification will be revoked in January.”
Google’s new policy determines that in addition to having an operating license issued by the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance, ‘Bets’ must register on the platform to obtain a valid certification from Google to continue advertising.
The measure is in line with the SPA’s determinations on advertising, ensuring that only companies authorized by the government will be able to continue running advertising campaigns as of January 1.
Google’s policy for gambling advertising can be found here.
Source: GMB
