“This is a milestone in the history of our group, and I have no doubt that it is also a milestone in the history of the Brazilian gaming market. This final stretch of the regulatory process is the definitive culmination of the work of companies that have always dedicated themselves to good practices in the market, and whose pillars are entertainment, responsible gaming and sports integrity. We are very close to this very important moment for the country,” said the CEO of the H2 Group, Ueltom Lima.
From the beginning, H2bet followed the guidelines of SPA/MF Ordinance No. 827, of May 21, 2024, created by the Ministry of Finance "to establish the rules and conditions for obtaining authorization for the commercial exploitation of the fixed-odds lottery modality by private economic agents throughout the national territory.”
The request for approval with the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF) was made in August.
Even before the market regulation process, H2bet has already implemented internally, since its creation at the end of 2022, a series of rules and flows, which include transaction monitoring, encouraging responsible gaming and best corporate governance practices.
After fighting for the legalization of poker in Brazil and establishing itself as the main player in the mind sport in the country, the H2 Group now celebrates the regulation of the sports betting market in the country.
“H2 is a consolidated group in Brazil. We have led many fights, such as the legalization of poker, and we have always positioned ourselves emphatically committed to integrity. We are well represented in terms of technical qualifications, we have built a quality team in all areas, from marketing, through compliance and institutional, with a management team that is very influential in the market,” added Lima.
Source: GMB
