“Responsible gambling is not just about maintaining balance; it is a commitment to practices that prioritize player well-being and industry integrity,” says Edson Lenzi, founder of PayBrokers.
The campaign, developed by PayBrokers with advertising support from Sportradar, a global leader in sports technology, aims to raise awareness about the importance of setting limits, preserving fun and avoiding excesses.
Educational messages are delivered through audio formats, online banners and Digital Out of Home (DOOH) channels using Sportradar’s Ad:s suite of advertising and marketing tools.
A key innovation in this campaign is the audio spot, created entirely with Sportradar’s new Gen-AI technology, now available to all of the company’s advertising clients.
Already recognized as a leader in fast and reliable payment solutions, PayBrokers reaffirms its mission to build trust in the industry. The partnership with Sportradar represents another step in this journey, positioning the company as a leader committed to ethics, innovation and sustainability in the sports betting market.
The responsible gaming campaign is not just a one-off initiative, but part of PayBrokers' ongoing commitment to promoting a more balanced and transparent future in iGaming. More than a message, it represents a vision of a market where fun and responsibility coexist harmoniously.
Source: GMB
