GMFY Report by FIRST - Best in Sports, outlining how the company's ground-breaking gamification solution drives player engagement, loyalty and revenues for First's B2B partners.
The 60-page report provides an in-depth look into how FIRST harnesses gamification to enhance its operators' offerings and provide highly differentiated sports betting products to their players.
Key points from the GMFY Report include:
* Revolutionising player engagement strategies.
* Applying Candy Crush mechanics to online sports betting.
* Mystery Box: unpredictable rewards drive engagement and volume.
* Raising engagement, screentime and monthly betting volumes.
* Case studies: how GMFY increased cross-sell, player satisfaction and lifetime values for operators in Asia and Europe.
* Insights and best practice.
GMFY: Gamification by FIRST - Best in Sports
GMFY (pronounced ‘GAMIFY’) is the result of years of development by FIRST - Best in Sports’ technology and product development teams and is already producing outstanding returns for the operators that have integrated the solution.
Gamification in online sports betting is unusual and showcases how FIRST develops high quality content to raise engagement and betting volumes that drive major GGR growth to operators.
Commenting on the report, Tom Light, CEO of FIRST - Best in Sports, said: “GMFY is the fruit of years of hard work and focus from our technology and product development teams and we’re delighted to bring it to market.”
“Gamification is a well-known and much-used term in the online gambling industry and its profile has increased significantly in recent years, but it also requires time and dedication to produce a solution that performs strongly and delivers results. That is why I’m so happy to deliver GMFY to operators and look forward to seeing it integrated among many of our partners,” he added.
FIRST - Best in Sports
FIRST - Best in Sports is the leading provider of Tier 1 sports betting solutions to operators in Latin America and Europe.
The company partners with the largest platform providers and sports betting operators in iGaming and brings their digital sportsbooks to life by providing them with the deepest and most comprehensive betting product portfolio.
This strategic approach drives volumes, engagement, retention and revenues and ensures First operators are able to compete with the largest brands in their markets. For more information, visit: www.first.dev
Fonte: GMB
