The iGaming industry is surging, with projections estimating the global online gambling market to hit USD 153 billion by 2030 (Grand View Research). This rapid growth raises a vital question for operators: how can cutting-edge iGaming technology, especially real-time live video streaming, help them excel in this competitive market?
In this article, nanocosmos explores the essentials of iGaming technology, emphasizing the importance of low-latency live video streaming for immersive gaming experiences. Whether you’re an established operator or new to the scene, mastering these technological elements is essential for captivating players and staying competitive.
What is iGaming?
iGaming encompasses online betting where players predict the outcome of events, such as sports betting, online casinos, poker, and eSports. Unlike physical casinos, iGaming operates entirely online, often featuring live video content. For instance, in live dealer games, players interact with a real person to play roulette or card games like blackjack and poker. Other examples include online slots, bingo, and sports betting.
iGaming technology – what works
The iGaming industry has grown a lot and it is expected to grow further – in all regions, worldwide. Platform operators and future ones want to know: What does it take to reach players virtually and bond them to a brand in a highly competitive market?
Today’s players expect engaging, seamless experiences, accessible anytime, anywhere, on any device. Operators need a robust streaming solution to reach todays’ players as they consume today: 24/7/365, anywhere, anytime, any device with high quality expectations.
The first step: addressing latency
Interactive gaming relies on ultra-low latency for a real-time experience, as if the player and dealer are in the same room. Latency—the delay between a dealer’s actions and the viewer seeing them—needs to be under one second for smooth interactions. Traditional streaming often falls short, but ultra-low latency solutions ensure minimal delays, keeping players engaged.
Reliable global network: reach players anywhere
Operators should never assume players have stable network conditions. A reliable Content Delivery Network (CDN) is critical for delivering uninterrupted streams, even in regions with poor connectivity. A CDN tailored for iGaming ensures global coverage, automatic failovers, and autoscaling to any audience size, guaranteeing a consistent experience.
Without 100% availability, operators risk frustrating users with downtime, so a strong CDN with 24/7 reliability is non-negotiable.
A strong Content Delivery Network (CDN) with a solid infrastructure provides the means to deliver games anywhere without interruption.
100% availability: Unless your streaming solution guarantees 100% uptime 24/7 operations, you risk frustrating users with unintentional downtime.
Easy and instant access on all devices
One of the biggest challenges iGaming providers face is ensuring that players receive the best possible user experience on both, desktop and mobile, at all times. While some players might access the game on the go on their mobile while commuting, others might prefer their desktop.
An additional requirement to keep in mind is that users prefer simple straightforward access without any plugins. Important is that this works equally well from all browsers.
Uninterrupted video streams: buffering is not an option
What happens if a player is streaming a game on a bus ride traveling through different network conditions? Keep in mind it is about monetization after all, so, regardless of the bandwidth available, players should be able to interact with streamed content smoothly or will leave their money elsewhere.
The key to guarantee quality of experience with all network conditions lies in live transcoding and adaptive streaming.
With adaptive bitrate playback, a stream can automatically adjust to the best quality for the available network while automatic conversion of the original live stream from a high-quality input stream into the different lower quality streams used depending on the bandwidth available can take place.
Know about your players’ experience, control your service
To stay ahead of the curve with iGaming technology, operators need to know what they deliver to whom and how the games perform in terms of streaming quality. There are multiple factors happening in the background e.g. ingest, delivery, playback. How do you break down these complex factors and interdepencies? A well structured streaming solution including analytics opens the door to monitor stream performance successfully. This should include ways to identify any performance issues to optimize your workflow for top-tier performance.
Secure your profit, protect your games
Due to issues like illegal stream replication, iGaming providers require means to protect their games to avoid possible misuse. A few ways to protect content include:
1. Ingest Webhooks – Secure data entry points with encryption.
2. Playback Tokens – Restrict access using token-based authentication.
3. IP and Referral Blocking – Identify and block suspicious activity to maintain control over distribution.
A secure streaming solution ensures content integrity and protects operators’ revenue.
Key takeaway
Integrating analytics, CDN, and player functionalities into a unified solution ensures the consistent and reliable delivery of your streams across all platforms – becoming a key iGaming technology. With this approach, operators can focus on monitoring metrics and implementing necessary adjustments to ensure consistently excellent user experiences. This means they can focus on their business while still maintaining full control over their video experience.
How nanoStream Cloud is providing real-time video streaming for iGaming
With 25 years of experience and 8 years in iGaming, nanocosmos has become a trusted global partner for operators. Awarded the ICE Landmark Awards, nanocosmos ensures reliable, real-time streaming with features like:
* Sub-second Latency – End-to-end latency under 1 second.
* Global CDN – Ultra-low latency, 24/7 availability, and 1,000+ servers worldwide.
* Adaptive Player – Supports all devices and networks with live transcoding.
* Analytics – Comprehensive insights for informed decisions.
* Security – Advanced features like webhooks, playback tokens, and IP blocking.
* Easy API Integration – Seamless workflow integration with detailed documentation.
By adopting advanced iGaming technology, operators can provide exceptional user experiences and stay ahead in a competitive landscape.
More information: https://info.nanocosmos.de/
Source: nanocosmos
