A sponsor of the black and white club since mid-year, the company - a reference in the so-called 'Bets' market - will distribute the iconic Bonfim ribbons to fans who attend the stadium to watch the match. Something unprecedented in the history of the Arena, the approximately 10 thousand bracelets will contain the impactful phrase “In the fight. In the race. In the faith. Until the end."
The initiative aims to represent the struggle that Corinthians faced throughout the season. 'Timão' was fighting against relegation at a certain point in the championship, but turned the situation around with the support of Esportes da Sorte and Fiel Torcida and is now seeking a spot in the main tournaments in Latin America.
"As a way of honoring Corinthians' faith and determination, on and off the field, represented by the thousands of passionate fans who fill the stadiums, we thought of bringing elements that truly connect with the experience of this upward trajectory and much overcoming throughout the season," says Sofia Aldin, CMO of Grupo Esportes da Sorte.
In order to further expand the potential of the action that will be held at Neo Química Arena, the sponsor will show a preview video on its social networks, showing the gift-amulet to encourage fans to cheer in the stands.
It is worth remembering that this is yet another initiative of the successful partnership between Corinthians and Esportes da Sorte throughout 2024.
During the season, the company was responsible for promoting a series of important moments, such as helping the club sign Dutch striker Memphis Depay and goalkeeper Hugo Souza. Both moves were financially supported by the brand.
Last August, Esportes da Sorte gave parents and children tickets to watch the Corinthians game live from the Neo Química Arena box.
On the club's anniversary, on September 1st, it was responsible for planning a huge party for the match against Flamengo in the Brasileirão, which featured a show by singer Negra Li, the Gaviões da Fiel drum section, and autographed shirts for the fans.
Also focused on promoting women's sports, the brand carried out activations in the final of this year's Campeonato Paulista, when the Brabas faced Palmeiras in the fight for the title. Not to mention the banners and headbands alluding to striker Memphis distributed to the public at men's games.
“Since we signed this partnership with Corinthians, Esportes da Sorte’s intention has been to be more than just a sponsor, it has been to walk alongside Timão. We wear the Corinthians jersey with great pride and we seek to be close to the Faithful at every opportunity,” added Sofia.
Source: GMB
