With more than half a million followers on social media, the influencer has assembled a team of important personalities for the first season of the program. Among them, names such as Brino and Daniel Lessa - who have more than 10 and 5 million followers, respectively - will participate in the first episodes, in 2024.
In 2025, the program promises to bring interesting behind-the-scenes looks at the world of sports, lifestyle, games and pop culture with Fernanda Gentil, Otaviano Costa and Mau Mau, among other names already confirmed.
For Letícia, who is also a brand ambassador for the online betting and gaming house, the idea behind the program is to go beyond generating interesting conversations through exceptional guests.
“KickStart wants to speak to different niches, with sports as one of the main pillars, because in Brazil, lifestyle and sports go hand in hand, reflecting the essence of our people. We want to explore not only the cultural impact, but also the inspiring stories of athletes and how sports influence the routine, health and passion of Brazilians. All of this with democratic, light and easy-to-digest content. We want it to be more than a program, we want it to be a meeting point for those who live and breathe this culture,” explains the influencer Letícia Marques.
For Fabrício Nunez, Head of Marketing at SeuBet, the program’s master sponsor, the name of the videocast itself reflects the concept of community that the talk show seeks to bring to the public: Kick Start - The Game is Here!
“The idea is for each person to find their own type of content, or ‘their game’. This is fully aligned with our repositioning, which places our brand within genuinely Brazilian communities. Our goal goes beyond a talk show with millions of views. We want the program to generate debates relevant to culture, addressing diverse topics and genuinely resonating among friends, at family lunches or in company conversations," says Fabrício.
Million-dollar market
On the rise in Brazil, the consumption of audiovisual content, such as videocasts and talk shows, is expected to generate generous amounts in the coming years. The global video streaming market was valued at US$105.09 billion in 2023, and is expected to reach US$303.05 billion by 2028, according to Mordor Intelligence.
The video on demand (VOD) market is expected to grow from US$115.55 billion in 2024 to US$191.74 billion by 2029, according to projections by Mordor Intelligence.
For Fabrício, there is a latent opportunity in the Brazilian market. "The videocast or talk show market in Brazil is Brazil may seem mature, but it is just beginning. Since the interview model for the main players is extremely saturated, that is, more of the same, there is still enormous potential to grow by doing things differently. This is exactly how we want to make Kick Start the leader in this segment”, he concludes.
KickStart will be broadcast every Wednesday at 8:00 pm, with a total of 48 episodes throughout the year. The first episodes, broadcast in 2024, will feature the participation of names such as Daniel Braune, Daniel Lessa, Nicki & Murilo, Eduarda Machado, Thaiga, Luciano, Federico Devito and Olkabone. Together, the content creators have accumulated more than 50 million followers.
SeuBet is a sports betting and online gaming platform in Brazil, recognized for the diversity of options that range from live casinos to thousands of sporting events around the world.
SeuBet has now applied for a license to operate legally in Brazil, which will come into effect on January 1, 2025. The company's commitment goes beyond offering entertainment. At SeuBet, a safe, transparent environment is provided, dedicated to responsible fun.
With personalized customer support, available 24 hours a day, 7 days a week, the company prioritizes the trust and security of its players, always encouraging responsible and conscious betting practices.
Source: GMB
