The initiative follows the regulatory process of the sector in the country, with the aim of providing not only security and transparency to users, but also agility. In recent years, the lack of clear regulations on the world of sports betting has made it difficult to implement this type of service. From now on, the outlook is completely different, favoring the creation of software and tools for virtual stores.
Lopes highlights the consolidation of public trust and the improvement in user experience as the great advantages of this new development. For the president, this movement brings security and credibility to a market that was very fragmented.
“For the customer, the main change is in trust. When downloading an application directly from an official store, they know that they are accessing a regulated platform, where the security of personal and financial data is a priority. This will make all the difference in engagement,” says CTO Gabriel Lopes.
For the executive, the possibility of downloading betting house applications on smartphones is seen as a benefit of enormous convenience for the customer, since native tools offer faster interactions, in addition to experiences adjusted to mobile devices.
HiperBet's CTO emphasizes that this is a door that opens to innovations that were previously limited, working on topics such as functionality and convenience in the digital world: “Another important point is the experience. With a dedicated app, features such as biometric login, notification customization and direct support become much more intuitive and accessible.”
“Not to mention the commitment to responsible gaming, which can be worked on in a more practical and efficient way, with features such as configurable limits and proactive alerts. This is something that improves not only usability, but also the customer's relationship with the product,” he added.
HiperBet app
To celebrate the news, Gabriel Lopes says that HiperBet is already working on its app for 2025. Following the guideline focusing on user experience as the main point, the leader evaluates the possibility of something that can surprise the public, while also meeting regulatory standards.
“The idea is to bring features that truly add value, such as personalization in the betting journey, integrated support and tools that reinforce responsible gaming. We want the app to be a reference in the sector, not only for what it delivers in terms of technology, but for the way it respects and connects with the customer,” he concluded.
HiperBet
HiperBet is a sports betting and online gaming platform born in Brazil, with the goal of elevating all experiences to the maximum.
One of the first to file an authorization request with the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF) to operate in the fixed-odds online betting and online gaming market, the company values the best practices in the market, cultivating and encouraging responsible entertainment and safety above all else.
Part of the HiperCap Group, known throughout the country for its work with capitalization bonds, HiperBet is an official sponsor of the 2025 São Paulo Championship, in addition to also having agreements with presenter and influencer Fernanda Gentil, brand ambassador, and with profiles from the Resenha Digital Clube team, a MediaTech with high engagement in sports.
Source: GMB
