GMB – JetBet was one of the companies that appeared on the first list of companies authorized to provisionally operate sports betting and online gaming in Brazil. What was that moment like and how are you preparing for regulated operations starting in January 2025?
Henrique Moraes Silva – Look, there are great expectations. JetBet, as you said, is on the first list of the Betting Management System (Sigap) and we are very excited, adapting the marketing aspect and doing everything right so that, starting in January, we can work to be one of the market leaders.
Was it a difficult process to get this first approval?
Yes, it was a difficult and confusing process at first, but now we are starting to adapt, especially with regard to marketing. That was the one I found the most complicated to adapt to, thanks to some determinations of the National Advertising Self-Regulation Council (Conar) and what also came up regarding the ban on bonuses. But we are managing to adapt in relation to all of this.
And are all the certifications already duly adapted?
JetBet is certified by Weebet, our platform partner, as well as by Tropicalize, which is also with us. In other words, the platform is ready to begin regulated operations.
What are your expectations regarding this? What will it be like from January 2025 onwards?
I think that by promoting legal gambling and fun, everything will work out well and the government will accept it. I believe that, in my opinion, the government is somewhat apprehensive about this, but I believe that everything will work out well.
From the point of view of offering bonuses, have you already restricted all of this within the platform to adapt?
Yes, we have already made all the necessary adjustments. Now, JetBet is undergoing a rebranding. We are focusing on this to reinforce the presence and recognition of our brand, working for fun, diversity and we will also focus on social actions, which we believe are very important.
What sets JetBet apart from other operators in the Brazilian market?
I believe that our biggest advantage is being among the fans. We are part of the crowd, JetBet is part of the people, and that is where we want to be.
Is this JetBet's trademark?
That's right, on the side of the fans, on the side of the people.
Source: Exclusive GMB
