How to choose a profitable GEO for traffic arbitrage?
What factors should you consider to formulate a strategy and achieve good conversions in your advertising campaigns?
We continue answering these questions and discussing one of the promising regions for iGaming: Latin America.
This time, we'll focus on Chile, exploring the market's specifics, audience characteristics, and gambling and betting regulations in the country.
The Latin America overview and updates on Argentina are already available.
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Profitable area
Chile is a promising market. It boasts some of the highest bids for sports betting and e-commerce.
It’s estimated that over 88% of the population has internet access, an impressive figure compared to other countries in the region.
Audience characteristics
Most online players are between 25 and 44 years old, an age group that tends to be tech-savvy and financially stable.
The male audience still dominates, especially in sports betting, but there's a growing number of women engaging in online casino games.
Approximately 12% of the population actively gambles, and 30% have played or registered on an online casino platform.
Growth drivers
Internet penetration is increasing in Chile, with mobile traffic surpassing desktop usage. This technological advancement makes iGaming platforms more accessible to a larger audience.
International companies: Global operators like 1win Partners are actively engaging in the Chilean market.
Growing interest in sports: Chileans are passionate football fans and highly enthusiastic about betting. Online betting has become very popular among residents.
Average player spending
The average spending of a player is approximately 30,000 to 50,000 Chilean pesos (around $35 to $60) per month. Casual players may spend less, while more dedicated players can spend significantly higher amounts.
1win Partners' bonuses—such as free spins and betting credits—can also influence player behavior and encourage continued play.
iGaming legislation in Chile
Currently, Chile lacks a fully defined regulation for iGaming. International platforms operate in the country without major barriers, but the Chilean government is working on establishing a regulatory framework for this growing sector. This legal gap has allowed foreign companies to dominate the market since there is no clear licensing or taxation policy for online gambling operators.
In 2022, significant discussions took place in the Chilean Congress about creating a regulatory structure for iGaming. The primary goals are to establish clear rules for operators, ensure player safety, and create mechanisms for tax collection in the sector.
Key pillars of the proposed regulation
Operator licensing: Implementing a licensing system for iGaming platforms, allowing only licensed operators to offer services in Chile.
Taxes: Establishing a taxation framework to generate revenue from the iGaming sector.
Consumer Protection: Introducing safety rules for users, including gambling addiction prevention measures and self-exclusion mechanisms.
The expectation is that iGaming regulation in Chile may follow the example of countries like Colombia, which already has a regulated and legalized online gambling market with clear rules and defined tax rates.
Technology and the future
Embracing new technologies is essential. For platforms, tools like artificial intelligence are key to personalizing user experiences, increasing retention, and boosting customer satisfaction, especially in Latin America, where audiences have very specific preferences.
Cybersecurity and blockchain are fundamental for ensuring secure transactions and protecting personal data, thus preventing fraud and money laundering.
Offering diverse payment methods, including cryptocurrencies, appeals to a younger, tech-savvy audience. Similarly, virtual reality creates immersive experiences through virtual games where players can interact with realistic 3D environments—a trend gaining traction among Latin American audiences, particularly in eSports.
On the 1win platform, users can choose payment methods like cryptocurrencies, credit cards, and other region-specific options.
Innovation and service localization
Cultural adaptation is key to adjusting user interactions based on regional preferences. Understanding the audience before entering a new market ensures users feel connected to the brands they use frequently.
For this reason, 1win aims for personalized communication with support available to resolve any technical issues. Building trust with customers and ensuring their loyalty requires delivering high-quality service.
By applying these tools, the iGaming industry can achieve a strategic position to lead and innovate in Latin America.
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Conclusion
The iGaming market in Chile is on the rise, driven by an increasingly internet-connected population, interest in popular sports, and 1win Partners’ recognition of the country as a promising market. While challenges remain, particularly around regulation, the future looks bright for iGaming in Chile.
If regulations are well-implemented, Chile could become one of Latin America's top iGaming markets, offering lucrative opportunities for operators while ensuring greater protection and safety for local players.
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Source: 1win Partners
