The regulation of betting in Brasil, with the enactment of Law 14.790/2023 and Ordinance No. 827/2024, marks a watershed in the gaming and betting sector. Although legalization brings promises of security and economic growth, it is very important to reflect on how these changes impact market competitiveness and the future of betting in the country.
The legalization of the so-called 'Bets' creates an environment of legal security that is unprecedented for Brazil. Platforms that comply with the new regulations will be able to operate without fear of sanctions, giving bettors the confidence they need to make secure transactions.
In addition to reassuring users, this change strengthens the reputation of operators that are committed to ethical practices. However, it is essential that this security does not become a trap for consumers, who must remain vigilant against potential abuses.
Various opportunities for growth with foreign investment and revenue and jobs
The formalization of the sector could result in the creation of thousands of jobs in companies authorized to operate. With a more robust market, competition between operators will increase in the search for talent, benefiting the local economy.
In addition, regulation will stimulate innovation, forcing both established operators and new entrants to improve their offerings. This continuous improvement is beneficial for consumers, but we must be aware that not all innovations are necessarily positive. Therefore, they must be implemented responsibly.
The need for rigorous control
Despite the expected benefits, significant challenges remain. Control over operators is essential to prevent abusive practices and ensure a safe environment for bettors.
In addition, legislative proposals that restrict advertising can negatively impact platforms’ marketing strategies. A balance must be struck between regulation and economic freedom; excessively restricting marketing can stifle the sector’s growth.
The future is promising
The regulation of betting in Brazil is a significant change that promises to transform the market. With a safer and more structured environment, platforms will have opportunities to innovate and expand their operations. However, this transformation must be accompanied by constant vigilance and an ethical approach on the part of operators.
It is imperative that the sector not only seeks immediate profits, but also commits to sustainable and responsible practices. Building an ethical market depends on meritocracy and the inclusion of small entrepreneurs who can offer innovative solutions.
The future of betting in Brazil is promising, but only if all stakeholders – government, operators and consumers – work together to ensure a fair and safe environment.
For those who want to succeed in the new regulatory landscape, it is advisable to seek specialized support. If you need help, please contact us. Control F5 has extensive expertise in the segment and will certainly add a lot to your business.
Natalia Nogues
CEO of Control F5
