A charity auction will take place the day before the match, where experiences with the celebrities present will be offered, among other things. The game will be held at Estádio do Café and will be broadcast live on ESPN, with narration by Galvão Bueno.
"Within such an unequal society, we know our social responsibility. That's why we want to bring together big names in national culture and sports to reinforce our commitment to helping those who need it most," says Vinicius Barrel, CEO of SeuBet.
The funds raised will be donated to the Londrina Cancer Institute (ICL), Santa Casa de Misericórdia de Cambé, Núcleo Social Evangélico de Londrina (NUSELON), Morro do Carrapato (East Zone of Londrina), Conj. Flores do Campo (North Zone of Londrina) and the Cambé que Acolhe program.
Bringing communities together
Supporting the event is part of SeuBet's new repositioning strategy. By choosing the capybara as its new mascot, the brand wants to bring together and help develop specific, typically Brazilian communities.
On December 11, the brand will launch the KickStart talk show together with gamer Letícia Marques, which will be broadcast on YouTube and the Woohoo channel and will feature interesting behind-the-scenes footage from the world of sports, lifestyle, games and pop culture.
"Our customers bet for fun at SeuBet. In return, we want to bet on their communities. Both Letícia's talk show and the charity match are just the beginning of a series of actions that we are developing in this new moment in which we find ourselves," comments Fabrício Nunez, Head of Marketing at SeuBet.
What to expect from the event
The 1st edition, held in Maringá last year, brought together 14 thousand people and collected around 12 tons of food. This year, the stage will be Estádio do Café, promising to exceed expectations with interactive activities, promotions and a list that includes renowned players and artists.
Among the highlights already confirmed are Michael (Flamengo), Rafinha (São Paulo), Igor Coronado (Corinthians), Pablo (Athletico PR), Felipe Araújo and MC Livinho, Marrone, among others.
Service
Event: Agroplay Futebol Solidário 2024
Match: December 11th, at 7pm
Location: Estádio do Café, Londrina/PR
Charity Auction: December 10th
Source: GMB
