Kambi Group has released the newest module to its turnkey sportsbook system. Backed by the world's leading sportsbook provider, Tzeract is harnessing the latest machine learning and AI technology to set a new industry standard for bet creation.
“Through its pioneering bet domain, Tzeract marks a step change from the innovation-limiting static bet offer model to empower operators to create unique products for a new era of sports betting,” states the company.
Born from Kambi, the world’s leading B2B sportsbook provider, Tzeract has been stress tested at the highest level, with approximately 300 million bets placed in less than a year
Leveraging the latest in AI and machine learning technology, Tzeract’s fully automated pricing unleashes the power of data to achieve greater pricing accuracy and deliver enhanced bet offer combinability.
Delivering margin-driving pricing with advanced bet builder and cash out included, Tzeract odds can also be combined with a choice of Kambi odds via a single API integration.
“At the heart of Tzeract is a team rich in experience and expertise, driven by a passion for innovation and delivering groundbreaking solutions that revolutionise the sports betting industry. Our team is composed of top experts in mathematics, machine learning, artificial intelligence and software engineering, each possessing a deep knowledge of sports betting,” explains Tzeract‘s team.
Talking to GMB at the beginning of 2024, Kambi's Director of Sales for Latin America, Camilo Millon, commented about this new development: “Player behaviour is moving towards the products and bet offers that only complex algorithms have the capacity to deliver, and the growing richness and complexity of data increasingly requires AI to help interpret and trade these products correctly."
"To that end, Kambi launched its AI-powered trading division in 2022, which became ‘Tzeract’ in November 2023. Tzeract enables Kambi to set a new standard for bet creation with a complete overhaul of the conventional, static bet offer list model which can struggle to keep pace with the shift towards end user curated markets.”
Millon concluded: “Having already processed hundreds of millions of bets since launch, it is a comprehensive AI platform capable of odds compiling, trading and risk management across the full offering, and has the capacity to be truly revolutionary in how it expands both the scope of the products we can create, as well as how they are packaged for the end user – providing limitless opportunities for innovation and the building of bespoke products as we move away from the rigid and traditional monolithic bet offer platform.”
Source: GMB
