While DraftKings still doesn't know exactly how this partnership will develop, their press release indicated they'd lean on him to make weekly NFL picks, similar to what James has been doing on Instagram this season already.
“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege,” Jason Robins, CEO and co-founder of DraftKings, said.
“We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.”
While terms of the deal were not released, James likely received a sizeable deal from the gambling giant as the sportsbook attempts to gain further market share in the sports betting world.
The announcement comes as DraftKings prepares massive amounts of spending in the marketing department as it looks to continue gaining market share and betting exposure.
Source: GMB
?? x ??!!! Football season just got A LOT more fun. ???????? Let’s go! @DraftKings #DKPartner pic.twitter.com/kyNaq3WBZm
— LeBron James (@KingJames) January 31, 2024
