"We are here at ICE London demonstrating it to be one of the most important fairs in the world. Everyone continues to keep an eye on Brazil, especially in this moment of regulation and security in the Brazilian market. Our positioning is to show the service and professionalism that this industry will have in Brazil and has already been treated as such in recent years," explains Edson Lenzi, CEO of PayBrokers.
One of the highlights was the panel "Order and Progress, analyzing the new regulatory environment for gaming in Brazil," which discussed the process of regulating online betting in the country and brought good indications about the process during the lecture by the special advisor of the Executive Secretariat of the Ministry of Finance, José Francisco Manssur, in a meeting moderated by Gildo Mazza, from GMB.
PayBrokers launched a product that promises to revolutionize fast payments for operators working with the company: FastPix, which has already completed its testing phase and will begin to be implemented in February.
The solution promises to reduce checkout time by about 80% and the number of clicks for a bettor to complete a payment by up to 70%, in addition to having all transaction security and verification aspects handled by PayBrokers.
The reduction in time and bureaucracy for the end consumer is a strong ally for increasing the conversion of first deposits, generating recurring revenue and a more effective customer conversion for affiliates of operators processing payments with PayBrokers.
Steps for the future
In addition to the robustness of financial transaction resources, PayBrokers is fully prepared to operate in the imminent regulated Brazilian gaming and betting market, with products that facilitate and ensure security in this environment. Its compliance focuses on strengthening anti-fraud and anti-money laundering policies, and it even has facial recognition technology.
Companies of all sizes can benefit from PayBrokers as a financial partner that understands the complexities of the Brazilian market and is equipped to tackle the challenges posed by this scenario with innovative and efficient solutions.
Acquisition of PagFast
Days before the start of ICE London 2024, PayBrokers announced the acquisition of a stake in PagFast, a prominent Brazilian service provider operating in the betting and lottery payment market. The negotiation is part of PayBrokers' strategic project to strengthen its presence in the bets, lotteries, and games segment.
The teams of both companies were present at the ICE London 2024 booth, with about 20 people. This was the last year the fair was held in London. In 2025, it will take place in Barcelona.
Source: GMB
