General information about the iGaming market
In 2023, the iGaming market became more interesting to authorities in some countries, who want to capitalize on the new sphere through taxes. Brazil can be safely recognized as a trendsetter in this regard.
Here, thanks to new bills, money received from the iGaming sector began to play a key role in supporting public projects. And it seems that in 2024, more and more countries will follow a similar path of regulation and cooperation with gambling platforms.
Furthermore, it is already evident that iGaming, prioritizing the needs of players, focuses on technological innovation. Therefore, the sector will actively develop and implement technologies created to combat cyber threats and user data leaks.
Last year, artificial intelligence (AI) went from "what is this?" to "AI does almost everything". Now, there are hardly any individuals or companies that have not used ChatGPT or Midjourney at least once.
In iGaming, AI can help not only in marketing but also in improving the user experience. Neural networks can be used everywhere, from monitoring user actions to enhancing profile and personal data security. Additionally, artificial intelligence will be able to create more personalized iGaming products, thus catering to the different needs of users.
Useful AI features in iGaming:
AI-Based tools
Chatbots and virtual assistants are gradually becoming a familiar and integral part of life. Currently, these technologies are being implemented everywhere, from online stores to Telegram channels. The advantages of these high-tech assistants can be listed for a long time, but in summary: they are always in contact, which is convenient for users, and they assume a lot of workload, which is useful for companies.
Additionally, we should not forget about various AI-based services. Neural networks are used not only for creating banners and copywriting but also for SEO optimization, where they help analyze titles, form a semantic core, select keywords, etc.
Blockchain technologies
Analysts predict that the use of blockchain technology in the gaming market will expand at an average annual rate of 68.3% between 2024 and 2030. Most often, we are talking about the use of cryptocurrencies for various transactions. For example, withdrawing funds or recharging a profile. But besides that, blockchain will be implemented for personal data protection and payment security.
iGaming
The fact that gambling and betting use mechanisms and tools from various spheres is not news. The gambling sector is no exception. More and more companies are implementing gamification of the process, which helps keep users more interested and retain them for longer. Now, more often than not, this is manifested in the mechanics of obtaining rewards for certain achievements on the platform.
Additionally, more and more traffic comes from mobile phones, and this fact does not go unnoticed. All games and products are being carefully adapted to smartphones, and new mechanics, such as match-three, are being introduced into games that are popular among mobile users.
Conclusion
As you can see, 2024 will be a rich year for the iGaming sphere in various technological and social advances. This is possible thanks to the legalization of online casinos in various countries and the development of new technologies, which, together with gamification, attract more and more new players.
And if you want to work with an advertiser who is always in trend and uses the latest technologies, write to the 1win Partners manager to get the most favorable cooperation terms. And don't forget to follow us on social media to always stay up-to-date with trends and not miss any news.
Source: 1win Partners
