GMB - What did EveryMatrix come to present this year at ICE 2024?
Josmar Diaz - We are a software solutions provider company, we have been in the market for 15 years, mainly in the European market and growing in the Americas, both North and Latin America. This year, indeed, our focus is on the Latin American market, especially markets that will be regulated this year. We are putting all our efforts into Peru and Brazil with the clients we already have there.
In Peru, we have already made significant progress with all the regulations, and regarding Brazil, we are preparing for what is to come in the coming months. We want to support all our clients who are already there and those who will come. We have a lot of technology developed, focused on Latin American players. Currently, we have the largest game integration portfolio in the industry with over 175 aggregated game providers. We have our own promotion tools that work through all the providers that are integrated. That is why we believe we have a very exclusive product that is highly dedicated to improving the player experience in Latin America.
How do you plan to grow in the Latin American market?
We'll soon be discussing data and numbers, releasing more information on how our clients in Latin America, Europe, North America, Canada, and the United States have grown with the unique tools we've created. The rest of the market, other aggregators, and sportsbooks don't yet have access to them.
How does EveryMatrix plan to penetrate the Brazilian market specifically?
We've seen significant growth in sports betting. Our own sports betting development has been precisely tailored to the Brazilian, Peruvian, and Mexican markets. The same applies to the casino segment. For casinos, we integrate all the preferred providers, catering to players from Brazil, Peru, and Mexico. The same tool I mentioned earlier about creating custom jackpots, bonus types, all the providers' native free spins, will be available with a single integration, along with all kinds of gamification that can be created through our APIs.
What are Brazilians' favorite games?
Mainly all crash games. As for our preparation, there are rumors that crash games could be banned in Brazil. To support our operators, we have this aggregation quantity to overcome the potential lack of crash games if that becomes an issue. If it becomes a problem, as mentioned earlier, we have 175 other providers to support. And we also have our own games, our own game developers. So the idea would be to work together to create a new trend that can help our operators.
What are the biggest challenges for EveryMatrix this year?
The biggest challenge will be to align ourselves as soon as possible with all the regulation in Peru, as we have time. We've already done everything relevant so far, and in Brazil, we're doing all kinds of reports, conducting gap analysis, technical analyses of what we'll need, and waiting to see what else will happen with Brazil. Because not everything is defined yet, so I think those things would be the obstacles we have to overcome now.
Does EveryMatrix already have an office in São Paulo?
As I said, we're entering Latin America with great strength, and opening offices in Latin America is one of our goals this year, so there will be more concrete news very soon.
Source: Exclusive GMB
