LUN 25 DE NOVIEMBRE DE 2024 - 19:43hs.
Tiago Carneiro, CRA

"Cactus Gaming has the highest conversion rate in the Brazilian market today"

Cactus Gaming was present at ICE London 2024 with its iGaming platform. In an exclusive interview with GMB, firm’s CRA Tiago Carneiro assures that after regulation, the Brazilian market has become irresistible for operators and the company is prepared to meet local and international demands. For him, its efficiency is the result of continuous learning and solid partnerships, such as the successful collaboration with Bet7k.


GMB - Cactus Gaming bursts onto ICE with all the freshness and flavor of Brazil... what have you come to present to the international market?
Tiago Carneiro
– We've come to bring the best platform, the best solution for those who want to enter the iGaming market now because we've managed to bring together not only technology and security but also the main factor, which is conversion. Our platform has the highest conversion rate, and obviously, this will generate more profit, more players, more retention, which is everything we also want to provide to our clients.

Do you feel here at ICE that Brazil has become an irresistible temptation for operators after regulation? Are your solutions ideal for international players looking to enter?
Yes, absolutely, because even before regulation, Cactus was already operating at high standards, bringing many things that already existed abroad and being adapted by Brazil. So, today I can easily say that all platforms operating with Cactus are 100% prepared to meet all regulatory requirements and specially to serve international players. They are very welcome in Brazil.

 



What iGaming products and services does Cactus offer today that are the most competitive and successful in the Brazilian market? From what we see, there is a strong trend for crash games, correct?
Today, what we have the most competitiveness in is our support, which is the service provision for our client, the technology part, which is cutting-edge, security as well, but mainly the issue of conversion. Our platform enables player engagement, conversion of new players, increasing their Lifetime within the platform.

Cactus Gaming stands out for practical solutions, effective support, and excellent service. How is it possible to achieve such a high level of efficiency for the operator client?
I can tell you it was a lot of learning along the way. We struggled a lot at the beginning, had many things to improve, as there are always opportunities for improvement, but mainly it was through learning, working with important brands today within Brazil and already being consolidated as a very secure platform. And mainly: we are always tuned in to what is happening to improve our processes within Cactus.

 



Bet7k admits that its partnership with Cactus Gaming has been fundamental to the success of its business. What can this "alliance" of success with one of the fastest-growing betting houses in Brazil tell us?
Bet7k for us is really a great partner and it means a lot to have a company that is now among the largest betting and online casino houses in Brazil, if not the largest (this is a good fight there). But it's very good for us to have this relationship with the people from Bet7k who are very serious people and share many of the principles that Cactus also has. And that is important within our business, of course, it's a success story that attests to all the robustness that Cactus has and what we can offer to operators.

 


And are you enjoying ICE, do you have anything to comment on?
I'm enjoying it a lot, the audience is very select, it was very worth it. Anyone who was here at ICE could also see and follow all the panel discussions, lectures, in other words, a lot of knowledge was also added. I'm enjoying it a lot and we'll definitely be present at the next ones.

Source: Exclusive GMB