GMB - PartnerMatrix was already a leader in affiliate software solutions, but now you have sparked a revolution with the integration of DeepCI. What are the main features and advantages that make it so innovative?
Vahe Khalatyan - EveryMatrix adquired DeepCI some months ago and now we started the integration DeepCI with PartnerMatrix. DeepCI grabs data from Google with almost each affiliate related keyword, and as a result DeepCI knows each affiliate in the world. After that, DeepCI starts analyzing affiliates websites data. So DeepCI knows each brand which is presented in affiliate website, if said knows which are the best pages of affiliates, what are the best GEOs of that affiliate. So based on this data and analytics, you get some useful information. So, by integrating this tool with PartnerMatrix we will have a complete affiliate solution for our affiliate managers and operators.
Is the system already integrated into the PartnerMatrix platform? Is it easy to implement for operators?
Yes, we started the integration one month ago and already we have some data from DeepCI in our system. Now affiliate managers are able to see, to analyze their affiliates inside the PartnerMatrix. So, they can see what are the best GEOs of the affiliate, what are the top pages and either if your brand is presented in that affiliate website or not. Also, one big feature, one big opportunity for our affiliate managers is that they can analyze their competitors as well. So, you can see in what affiliate you are not present and your competitors are.
What other updates to the PartnerMatrix system, new tools, and affiliate marketing techniques do you have in 2024?
We are working on adding some analytical data in our report, such as player lifetime and player value. Having DeepCI in our system, we will benefit and we will have a lot of analytical data for our affiliates.
Which regions are you going to promote this software now? Are you considering Brazil al well?
We have clients of a different parts of the world, we have clients from Asia, from Africa, Europe, LatAm. So, basically our affiliate offers is very flexible, adaptive and it suits all the market needs. But as everybody knows this year Brazilian and overall LatAm market is very trendy. We are also concentrating on and focused on that market, attending some events including in Brazil. We try to understand what else we can add or change in our system to fully suit on LatAm market.
But as far as I know, we understand from their needs that our system is fully compatible there. We have some clients from Brazil, from LatAm, and the only thing we needed to fully suit on the Brazilian market and we already added is the Portuguese in our system. Now, we will see what changes will happen after regulations and definitely we will adapt our system to that needs.
Source: Exclusive GMB
