Made on a cash and debt-free basis, of the €27.5m, €16m will be paid upfront with deferred payments of €9m and €2.5m to come in six months and 12 months respectively.
It previously appeared Betsson was easing its operations in the Netherlands, withdrawing its online gambling licence application for the country in July 2023 due to “significant delays” in the approval process.
This change in strategy, though, will see Holland Power Gaming continue to supply games exclusively for Holland Gaming Technology, which holds a gaming licence for casino in the Netherlands.
In the group’s statement, Betsson said the deal will “contribute to a higher share of revenue from locally regulated markets” and aligns with the company’s plan to “deliver profitable growth through geographic expansion.”
The move to add online casino to Betsson’s Belgian offering was anticipated after its partnership with the French casino operator Groupe Partouche.
The partnership was expected to initially focus on Belgium, with the aim to launch in other regulated markets afterwards.
Two of those markets are France and Switzerland, with Groupe Partouche operating land-based casinos in both of those countries. Online casino is legal in Switzerland and, while it is currently illegal in France, there is growing expectation it will be legalised in the near future.
Betsson also secured a licence back in September 2023 to offer online sports betting in France, a move that came after it announced its entrance into the Serbian market earlier in the month.
Source: iGB
