GMB - Altenar is one of the most robust sports betting platforms on the market, and at ICE London, you are launching Bet Mentor. What is this innovation about?
Hugo Llanos - It's romantic to speak with GMB in this last edition of ICE in London, as it will move to Barcelona. Bet Mentor is a tool that people can use to assign a value to the profit system. With this, they determine how much they want to earn, and the system makes a selection of bets that players can accept or decline. It's a good idea for bettors when they want something new. Additionally, we have many other products that we are working on to improve the trading and user experience. Among them, we can mention eSports, in order to offer end users more novelties and ensure that the operator has more alternatives for their customers.
Are both end users and operators always looking for innovations?
We are always looking to introduce new products, and for that, we always listen to users and also our partners about what they would like to have. And if we don't have it, we can develop it to meet their needs. This partnership and communication with our customers allow us to come up with new ideas to work on.
Have you been launching several widgets within this concept?
Yes. We have already launched several widgets for quite some time, and they are essential not only for the widget itself but for the functionalities it adds. With it, you can go to another site, change the look of the site, and customize everything necessary for a better user experience.
How are business in Brazil?
We have been growing, and we are very strong in Brazil, where we have been for several years and with many clients. We continue to dedicate ourselves a lot to this market and seek new clients, especially now with regulation. It's a good time to talk about our product and its functionalities.
Altenar’s platform is already certified in the main global markets? Do you think it will be easy to certify it in Brazil?
Yes. All compliance aspects are in order, and we comply with all international standards, so we won't have any problems with certification in Brazil. What we can do is some adaptation based on specific requirements that may be requested by the regulator.
What are the plans for Brazil when regulation is definitively established?
We opened an office in Uruguay to be close to operators in Latin America, but we will see, and if we need to establish a unit in Brazil, we can do that. What we want is to provide the best service to our users in the region, especially in Brazil.
Source: Exclusive GMB
