GMB - What are the novelties that Kambi presented at ICE London?
Camilo Millon - The main novelty from Kambi is that now our platform is being made available in a modular fashion. Nowadays, Kambi has transitioned from being a Tier 1 supplier of sports betting solutions to offering different modules in addition to our complete solution. We offer everything from eSports, data provision, platform, risk management system, and even the front end, now with our company Shape Games. So, the novelty is that now we can reach more clients in Latin America who may not necessarily demand a complete solution. Some of our modules have already been tested in all markets, mainly in Latin America, with great success.
Are you happy with everything that is happening with Kambi as the sales director for Latin America?
Of course. It's challenges upon challenges. The most important thing is that we are adapting, we are competing with quality products, and above all, serving our clients. So, we continue to grow in the territory and we are here to innovate and succeed with our local partners.
Is making modular products a more suitable solution for the Latin market?
Definitely. Nowadays, we still find operators who have had time to develop their own platforms and always have the ability to offer their own product, but in a more competitive way with the modules they can acquire from Kambi. I cite data management as an example. Kambi nowadays, with all its operations worldwide, has so much data that no other supplier possesses. This is very useful for risk management and can be a perfect solution for any client in Latin America. The same goes for eSports or our technological platform for betting management. And so on, like with our Bet Builder and TZERACT, recently publicly released, which is the risk and data management module.
How is the Latin market for you and what are the plans for the future, especially in Brazil, which is opening up to sports betting?
Well, it's a challenge. Brazil is a unique world, a completely different ecosystem from other Latin American countries, and therein lies the challenge. We will be with the best operators who trust us and we will get ahead, just as we have done in all territories. For example, the case of Colombia with bPlay, or BetWarrior, in Argentina, Olimpo, in Peru, and all these success stories, like Rush Street in the United States and Latin America as well.
In Brazil, will you seek a license or will you work only with operators?
Kambi is an exclusive service provider. We do not apply for an operator license. We have never been B2C. We focus exclusively on providing sports betting solutions. So, we will work directly with local operators.
Is the platform ready for Brazil, with everything that is necessary?
We have spent a lot of time customizing. As long as there is data for any sport, we can make a bet. So, yes, we are ready. We have the main leagues for Brazil, especially in football, and other specific products that have a high demand in the country, such as races, and generally any other sport, like tennis, which is important in any operation focused on the Brazilian market. So, I reiterate that yes, we are ready.
To enter Brazil, does Kambi intend to open an office to be closer to local operators?
That's natural for us. Our ability is to be present with our clients. We have a user support service, or what we call PSD, which is our localized account management. All our clients have 24/7 localized support, with people who will assist them in the local language. In this case, for Brazil, we will also have a local service that speaks the same language 24/7 to cover all service hours.
Source: Exclusive GMB
