The Paulistão Sicredi has been innovating in the use of double LED with continuous messages in the main games of the competition. The action has been taking place since the second round of the championship. Due to the great success of using this technology and at the request of the brands, the Paulista Football Federation (FPF) decided to increase by 50% the number of games that will have the use of this feature throughout the tournament.
The initiative by FPF with partner company LiveMode, previously unseen in the Brazilian market, has been used in the world's most successful leagues such as the Premier League, La Liga, and Bundesliga, enhancing brand presence without affecting the game execution or the visibility of fans in the stadium or at home.
Among the brands sponsoring the Paulistão 2024 is PayBrokers, a company specialized in payment solutions for the Brazilian market, which has been investing in the championship since last year.
"We are excited about the double LED in the Paulistão, which enhances brand visibility and enriches the fan experience. This advancement reflects our ongoing commitment to support and invest in Brazilian sports, fostering growth and excellence not only in football, but in all spheres of entertainment and sports and how we connect with fans," says Mauro Abati, Marketing Manager of PayBrokers.
In addition to Paulistão Sicredi, PayBrokers sponsors the main state championships in the country, the Brazilian Serie A and B Championships, and the Copa do Brasil, as well as having media presence in the qualifiers for the 2026 World Cup.
For PayBrokers, entertainment and sports are driving forces that positively impact all sectors they engage with. With this, the company reaffirms its commitment to fostering growth and excellence in Brazilian sports and culture.
Source: GMB
