At the beginning of each year, every webmaster has a question: which GEOs to work with and which markets will be relevant throughout the year. You can find answers to all these questions in this article by 1win Partners. Let's talk about the main GEOs, why you should work with them, and how to do so to maximize profit.
Which GEOs are worth paying attention to and why:
India
A country with a population of 1.4 billion people, of which 1 billion are solvent. As a rule, the country is classified as level 3, but the large number of players and cheap traffic allow you to earn good money, making it the ideal choice for beginners.
Traffic Sources
Traditionally, in India, the main sources are: targeted advertising, PPC, SEO, and in-app. Among the services, the most popular ones are: Google, Yahoo, Facebook, Instagram, Reddit, Telegram, XHamster, and X (ex. Twitter).
Also, pay attention to TikTok. Although it is officially banned in India, residents still use this service through VPNs. TikTok analogs (Josh, DAO, Raposo) are also popular. On average, Indians spend 140 minutes a day watching short videos.
What creatives to use
For creatives, the message "invest little and win big" works best, and it is advisable to use images of people with Indian appearance, as people trust their own more. People in India love bonuses, so be sure to mention them, but it's important that they are available to everyone.
Various tips, secrets, and life hacks in betting or gaming also work well. In other words, traffic from schemes is flourishing in the country, so if you know how to work with it, be sure to use your knowledge.
Creatives SHOULD NOT use religious items, Hollywood stars, or national symbols offensively.
1win Partners in India
Our affiliate program offers high stakes for India, and webmasters working with this GEO have excellent conversion rates. Additionally, the 1win brand is highly recognized and trusted by the local population, making it very easy to work with.
Brazil
Our country does not have as much population as India, but the greater capacity and enthusiasm of the inhabitants make it work. And therefore, among webmasters, Brazil has gained the status of TOP GEO in recent years, not in words, but in actions.
Traffic Sources
The main traffic comes from mobile devices, so In-App is precisely the most popular traffic source. Additionally, SEO and targeted advertising are also good. Preferred services include Facebook, YouTube, Instagram, Telegram, TikTok, and Snapchat. If you work with news traffic or event marketing, then globo.com.
In addition to all this, UBT performs well, so it makes sense to learn how to work with it and then move on to advertising offices. This helps save a significant part of your budget.
What kind of creatives to use
All Brazilians have very strong patriotic feelings, which means you can insert national symbols into your creatives. Event marketing also works well; insert references to holidays and other important events (Carnival, Easter, Rock in Rio, signs of high-level football games, etc.).
In creative pieces, address them as "you." This adds personalization, which increases trust. Also, needless to say, Brazilians love gifts, so mention bonuses and free spins, but emphasize the excitement, fun, or success stories rather than the opportunity to win. For example, a video or news about someone who won a prize.
1win Partners in Brazil
In addition to great conversions and high rates, it's worth noting that 1win Partners is very active in the country. In the fall, there was a presentation of the local team of CPA affiliate managers [watch here], the company organizes various events, which helps increase knowledge and trust in the brand.
West Africa
In fact, it's not a GEO, but a whole group of countries, including Ivory Coast, Mali, Burkina Faso, Cameroon, Senegal, and others. Webmasters and advertisers have started working with this region relatively recently, but the market potential is already visible. The low cost of traffic and lack of competition in the market allow even beginners to earn good money.
Key Population Characteristics
Africa has a fairly large population. If we talk about the continent as a whole, the number would be about 1.5 billion people. However, it does not make sense to pour traffic in search of quantity because the wealthy population lives in large cities. Each country has its own national currency, but in many countries, the dollar is also in circulation.
The most popular religions are Islam and Christianity, but Africa also leads in the number of smaller religions. As for language, the continent has been heavily influenced by colonizers, so French is predominant in the northern part of the continent and Arabic in the western and central parts. However, almost every country has its own dialect, and in large cities, the population learns English.
Traffic Sources
Most of the traffic will come from mobile devices, so the best traffic sources are targeted advertising and internal app. Among the services, we should choose the well-known Facebook, Tik Tok, and Google. You can also look for local bulletin boards and adult websites.
What kind of creatives to use
Approaches to creative professionals may be simpler than in level 1 and 2 countries. Life hacks like "how to win in casinos" and success stories work very well. Due to the population's poverty, various bonuses have worked well, but don't count on a high LTV of players, as people deposit, win bonuses, and then register a new account or switch products to get something free again.
1win Partners in West Africa
1win Partners was one of the first direct advertisers to accept traffic from African countries. Therefore, due to the empty market, many countries are represented exclusively with us, and our brand is well known.
Conclusion
As you can see, there are many GEOs that will bring high ROI and stable growth in 2024. In this article, we have only covered the main ones, whose potential and growth are already visible now. And there are still Chile, Argentina, Mexico, Eastern Europe, etc. But remember that knowledge of GEO is important, but not the main parameter for choosing where to direct your traffic.
Write to your 1win Partners manager, and he will tell you which GEO you should work with, taking into account your traffic source, experience, and statistics, as well as offer you the best terms of cooperation. And now it's time to subscribe to our social networks so you don't miss any more interesting information about the world of affiliate marketing.
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Source: 1win Partners
