GMB - Tell us about the release of the game Aztec Clusters, which you presented at ICE 2024.
Marina Ostrovtsova – It was a moment of pride for BGaming because we worked throughout the last year to truly produce the game. We were thrilled to showcase it in London. It was also a very special occasion because we partnered with Casinolytics, a beloved partner who works with streamers, and that is quite promising. The whole development process was very interesting, kind of new for everyone. They really brought something unprecedented to the development process. The team liked it, we liked it, and we absolutely love the result.
Why do you think this game will be interesting for streamers? What are its features?
It's a good question. In fact, along with Casinolytics, we spent 10,000 hours watching streamers play different games. So, we can presume that we know what they and the players want. That's why we built all the features based on this knowledge we gained from watching streams and, in fact, the game is packed with attributes. Maybe even too many in our opinion. But still, we believe it's very promising. It has four different types of bonuses for various types of players. It also has a buy bonus feature, which is expensive for streamers. So, it should be very interesting, and we are confident with it.
How has the reception been to your products at ICE London, and what are the expectations for the upcoming fairs in Brazil, where BGaming will participate for the first time?
We always aim to establish connections with our valued partners, forge new relationships with potential clients, and showcase our booth, which we strive to make both professional and visually striking. For more than a year, we collaborated with street artists from the places where we hold our exhibitions. This time, we've partnered with Mr. Cenz, a renowned London street artist, who has recreated the characters from our games. It's been an exceptional collaboration and personally a favorite of mine. Essentially, we've come here to showcase our work, and we couldn't be happier about it.
Could you give your opinion on the global market and, particularly, the Brazilian market?
It's a massive market for us. We understand it begins with the legislation concerning sports betting and casinos, and we've been working on that over the past year. We've established several strategic partnerships with operators and will remain focused on them, adapting to any changes that may arise.
Which markets are you primarily targeting this year?
There are several new markets that we plan to enter with BGaming this year: Switzerland, Bulgaria, and we plan to expand in Spain, where we are already present. We aim to acquire more customers: Lithuania is also on the list, as well as the Netherlands, Italy, and we are heavily focusing on Latin America.
Source: Exclusive GMB
