GMB - What did EveryMatrix come to present at ICE 2024 this year?
Arturo Chaltet - We have a lot to present, a variety of offerings, innovations from recent years, which are constant. One very positive thing that EveryMatrix has in its range of products is that they are constantly improving and increasing their capacity within the industry to which they belong. That's what we've come to present.
If you look around the booth, you could see that we have screens with our games, also showcasing the various tools we have, such as the Bonus Engine, the Jackpot Engine, etc. We also have some examples of the retail machines from a project we're developing, showing sports betting and the like. We've really come to share the news, meet with our clients from around the world. My colleagues from LatAm and I, obviously, the team from Europe, the component from Africa... We've come to reconnect with our friends and partners and have very pleasant conversations about the industry.
How do you plan to continue growing and expanding in Latin America?
Latin America is a very important focus for 2024. Obviously, Brazil is a market of interest to everyone. But not everyone necessarily can enter now with the regulations and so many changes happening. So, EveryMatrix, with the seriousness and commitment it has always shown, will continue to work to grow in this region.
We still have other jurisdictions that are important for the LatAm region. Peru, obviously, which is also in the process of regulation; Mexico, a huge country with a lot of potential; to maintain and further develop the accounts we have in Colombia and the rest of Latin America. So, there's a very big focus on LatAm, and we hope to meet the company's expectations and continue to harvest and develop our relationships there.
Specifically in Brazil, now that it's being regulated, have you analyzed the regulations, what do you think of them? How will you penetrate there exactly?
We're talking a little about this, I think it would be good if there were a bit more feedback in Brazil from important people within the industry. Something that happened in Peru. That the feedback and recommendations from people who are already operating had weight. I believe that would be better. We've seen the regulations, it's a good initial first step in development, but there's still a lot of work to be done in this area to ensure that the law is well done.
What are the games or products that interest Brazilians the most?
A very important aspect of EveryMatrix's offering is that we offer highly localized content. There are no two identical markets in the online casino world. And I believe that Brazil is a very particular market with very particular tastes. I invite you to see our Trump Card slot, a product we recently launched. It's a very simple sheet with information about the data and preferences of players in this country. We launched one for the Brazilian market, and there you can see the behaviors of the different players that exist.
Coming to the main question, about how EveryMatrix reaches Brazilian players: we know they like, for example, the Jogo do Bicho and bingo, which are very important and strong in this region. That's why we have partnerships and work with game developers who have this experience, this knowledge of Latin American tastes and specifically from each country, to be able to offer relevant content in their jurisdiction, in this case, Brazil. So, being able to have bingos and games that better match the tastes of this population profile is very important to us.
What are the biggest challenges for you this year in the gaming industry?
The biggest challenges are undoubtedly being able to comply with all the rules, activity, and regulation of the different markets. It's a lot of work it’s a challenge, but it can be achieved. We rely 100% on the support of our teams. Another challenge, now for the operators, is that they can align themselves to fulfill this inertia that the markets are having. Simply that. And within a more strategic vision, being able to differentiate ourselves and stand out among so many offerings that exist now for LatAm.
Each company differentiates itself by offering something that adds value, not just being another gaming portal. Every time we talk to our friends from LatAm, we try to create a value proposition. Instead of saying "Look, this is what we have, do you like it?" we should say: "This is the value we can add for you," "This is the recommendation of tools or products that we feel could be perfect for your operation," this kind of vision.
Source: Exclusive GMB
