GMB - What are the main objectives of Neko Games in setting up a studio during ICE London? Stefani Jacques - It's the most important event in the world for us, at a crucial moment. We presented a new game that will be launched in less than two months. It will be a new instant video bingo. The idea was to present it in a studio so that all operators could get a first-hand look and be delighted. It's called Crazy Monkey, a game that many Brazilians will recognize because it's based on those old bingos from the 90s. That brand was a success, and the idea is to make version 2.0, focused on online gaming and with numerous features and bonus options, which will be very attractive to players.
Is it a characteristic of Neko Games to transform traditional bingo by implementing features of modern slots?
Exactly. That's Neko Games' great differential. We understand what the player wants and what will keep them playing, and we develop games with that in mind. The basic idea is for the player to have a true experience when playing our games, with good music, animation, and even the character's accompaniment in our titles. It's what animates the player.
Does the new game have the main languages ??to serve different markets?
Yes, there are options in many languages, with emphasis on Spanish, English, and also Brazilian Portuguese, which will never be missing. The game was very much designed for the Latin market, where bingo is very present in the region's culture, but it works very well worldwide.
What are the main markets that Neko intends to target with the launch?
Actually, the product is already working in Europe and there are markets where it is very strong. So, our idea is to continue expanding and adding more operators for the games we showed in our studio at ICE London.
Speaking of operators, are you distributing these games directly or through aggregators?
On the commercial side, we do everything through Games Global. So, those operators who already have integration with Games Global can add our games very simply.
Back to the Brazilian market, what are your expectations now that it is effectively opening up with regulation?
What's happening in Brazil is very good and it's a crucial moment for us. We have several games that have been launched over the years and many of them were focused on the Brazilian market. Players will identify with many of the games, including Pachinko, Super Showball, and especially Mãe do Ouro, which was the latest release and is the first in the market to have a name in Portuguese. It refers to a Brazilian legend and that is fundamental for our approach to the Brazilian audience.
With the opening of the Brazilian market, what action will you take? Do you plan to establish an office in Brazil to get even closer to local operators?
We're not going to have an office in Brazil yet, but the contact will always be happening. We are constantly traveling and participating in events, so this relationship will be very close even without a local unit. In the future, who knows? I can't promise anything yet, just keep an eye on the development of the work we've been doing in Brazil.
Source: Exclusive GMB
