Sportingbet, the official sponsor of the 2024 Paulista Championship, the Conmebol Libertadores and Sudamericana, announces Antonio Forjaz as its new CEO for Brazil. With extensive international experience in leadership and strategy, the executive previously held the position of Country Manager at Amazon Prime Video Brazil.
Forjaz aims to develop and implement new strategies to ensure the company's growth and make sports betting and gaming more accessible, enjoyable, and secure for everyone.
Graduated in Management from Cass Business School in London and Toulouse Business School in France, Forjaz is known for his human-centered, pragmatic, growth-oriented approach. As a proponent of human-centric management, the new CEO envisions 2024 as a year of building and innovation on the platform.
"Our focus is on the consumer and their ultimate experience. We have various ongoing projects, from strategic partnerships, marketing campaigns, commercials, to the development of new products. We believe that bettors, like all consumers, seek a place they can trust, and that's what we'll deliver," says Forjaz.
Before joining Sportingbet, Forjaz played a crucial role at Amazon Prime Video, overseeing the strategy and development of the streaming platform in Brazil. He also worked as CRM manager at the Globo Group, focusing particularly on the Globoplay streaming service. Additionally, he brings to the table a global career path with companies such as Freemantle Media and Samsung.
Sportingbet is a leading sports betting company, providing a secure and user-friendly platform for sports enthusiasts worldwide. Its mission is to make sports betting and gaming accessible, enjoyable, and safe for everyone.
Source: GMB
