The agreement expands the successful partnership that began in January 2021, at the start of the victorious campaigns in the Brasileirão, Copa do Brasil, and Campeonato Mineiro.
Under the new contract, the betting house extended its partnership with Atlético to also include the main sponsorship of the women's football team and included properties at the Arena MRV, such as a customized brand box and activation opportunities at the stadium.
"We're betting on expansion, in an agreement that will also include the women's football team of the Club, which has great potential to grow even further and is going through an important restructuring moment," highlights Betano.
According to the company, the sponsorship strengthens the long-standing successful partnership between the brands, with important pillars such as sports encouragement, as well as promoting positive and memorable experiences for football fans.
"With properties at the Arena MRV, we will be even closer to the audience, planning activations, generating engagement, and creating special moments between the fans, Betano, and the Club," emphasizes the brand.
Atlético Mineiro's president, Sérgio Coelho, highlights the importance of the renewal: "Among the betting companies, Betano is one of the largest and most prestigious in the world. It is expanding the contract with Galo because it has yielded results," he says. "This is only possible when you have a grandiose and rapidly growing brand like Galo's."
Betano Day
To celebrate the partnership with Galo, the betting house held Betano Day last Sunday (25) at the Arena MRV. The special event aimed to provide a unique experience for the black-and-white crowd.
"We made Betano Day a date that will be remembered forever by Galo fans, with activations designed exclusively for the Mineiro club. We raffled off prizes and awarded prizes to participants at the event on the 25th. It was a great party to celebrate the new agreement with Atlético," says Betano.
The actions involved the participation of 60 Galo fans and Betano customers. There were six sessions with 10 fans each, and each could bring a companion. The fans went through three challenges in which the higher the risk, the higher the score obtained in case of success. The correct answers were cumulative, and the final sum of points corresponded to each participant's score in the game. There were also prizes for the champions of all categories, as well as for the overall male and female winners.
A total of R$10,000 in betting credits were provided as prizes by Betano. Fans who achieved the top 10 overall scores received R$1,000 in betting credits on the Betano platform and six 'CRAQUE BETANO' trophies.
The session's champion fan took home the Betano Trophy and two tickets for the 2024 season. The highest male and female scores won tickets for access to all Atlético's home games in 2024.
Betano is operated by the Kaizen Gaming group, headquartered in Greece and with over ten years in the sports betting market. The company operates in other countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile, and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, mobile, and Android app), Betano allows users to enjoy top-notch products and services, acting with a user-friendly and easy-to-use platform.
The online betting house also has a presence in online/offline media and seeks to expand its positioning in the Brazilian online betting market as the best and most reliable sports betting house in the country.
The company is also a sponsor of various football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal), and recently, Universidad do Chile. In Brazil, it is the main sponsor of Clube Atlético Mineiro and Fluminense (RJ).
Source: GMB
