GMB - What are Mancala's new offerings at ICE London?
Emiliano Sanchez - We're introducing a new product, Epic Tower, in pre-launch for select partners. It's a game that blends slots with slightly more casual gameplay, where each win sees the tower grow, creating more lines and winning possibilities for players. The levels keep increasing.
And how have operators reacted to this new game?
Currently in pre-launch with select partners, who report tremendous player interest. Games are becoming increasingly engaging, leading to higher player retention. We've seen growth across all metrics throughout the year, making us confident that upcoming releases will benefit both player experience and operator retention, acquisition, and conversion.
Is retention crucial for operators, right?
Exactly, at Mancala, we aim not only to increase retention but also reinforce it with tools and performance analysis. Promotions we create are well-received. Consequently, we've observed growth in retention, session numbers, and spins per session, ultimately leading to increased revenue for partners.
What about localization? Is that a focus for all markets you operate in?
To some extent, yes. We try to include localized elements, but our product is primarily focused on the concept that newer generations share internet culture. Our localization involves memes, dark humor, blending themes and mechanics popular in both social and casual gaming.
Are main languages available on all machines?
Our product offers the main languages and not only that, the languages in which you sell it, such as Portuguese or Portuguese aimed at Brazil, our Back Office has these same languages, which means that your team can work in their language. You don't need to use the Back Office in English or other languages, they have it in Portuguese aimed at Brazil.
Speaking of Brazil, how's Mancala's presence with Brazilian operators?
We're growing once again. The BIS event significantly boosted our presence, and through the efforts of Alessandro and Carlos, we're expanding further. It's become a global event where every operator should be. Our growth isn't just in player acquisition but also with operators and platforms.
Now, it's just awaiting final regulation, which is imminent, right?
We're monitoring developments closely, knowing there's ongoing debate, especially regarding iGaming. It's a matter of time. Once legislation passes, Mancala will adapt to continue serving the Brazilian market.
Are you working with major game aggregators worldwide?
I'd say we're with 90% of the major aggregators globally. Last year alone, we completed 50 integrations, and this year, we're starting with around 100 integrations concurrently. This demonstrates our commitment to the brand, players, and operators, driven by demand for our unique combination of quality games, new mechanics, and gamified elements.
And does Mancala plan to create specific games for Brazil?
We're in discussions to develop such games, expanding production lines to focus efforts on the right direction.
Source: Exclusive GMB
