The Betsson Group, one of the global leaders in sports betting with a strong presence in Latin America, will be at the EGR Power Latam Summit 2024, starting this Tuesday (27) and running until tomorrow in Buenos Aires, Argentina.
Maximiliano Bellio, managing director of the Betsson Group, will participate today, February 27th, at 3:30 PM, in the panel "Marketing and Local Partnerships: How Collaboration Can Be a Catalyst for Growth," where he will discuss some cases of partnerships between betting operators, sports leagues, and local influencers.
"We are facing a promising scenario where collaboration between betting operators, sports leagues, and local influencers impacts brand recognition in the sector. This conversation will be a valuable opportunity to discuss the successes and challenges of these agreements," says Maximiliano.
The objective of his presentation is also to explore best practices for managing relationships with potential media influencers and maximizing the brand's potential to drive growth in Latin America.
The event will offer a vast agenda of content, networking opportunities, and entertainment.
Founded in 1963, the Betsson Group is one of the largest references in online betting games worldwide, offering entertainment to millions of players with over 20 award-winning brands, including Betsson, Betsafe, and InkaBet. With proprietary technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis.
The company's vision is to provide the best customer experience in the industry. Sustainability is an integral part of Betsson's strategy, as taking responsibility for customers, employees, and communities is a prerequisite for managing a successful sustainable business.
The Betsson Group employs over 2,000 people in Europe, South America, Asia, and North America and is fully owned by Betsson AB - listed on the Nasdaq Stockholm.
Source: GMB
