LUN 25 DE NOVIEMBRE DE 2024 - 19:31hs.
Master sponsor of Vila Nova and Goiás

BETesporte reinforces brand presence with activations in Brazil’s Central-West region

BETesporte, master sponsor of Vila Nova and Goiás, is raising the level of sports marketing on and off the pitch, with a series of actions aimed at strengthening its brand in Brazil’s Central-West region and establishing emotional bonds with fans.

Among the actions, a highlight is the "day experience", where fans are chosen through dynamics carried out on social media to get to know the club's structure, such as the CT and the pitch, in addition to experiencing the atmosphere that surrounds the squad, having the opportunity to talk to the players and record this special moment.

In addition to traditional investments in advertising at stadiums, the company is implementing strategies to engage fans on game days, with ticket draws for matches, including local classics.

The brand's presence is evident in the distribution of personalized cups, hats and club shirts, signed by the players themselves.
 


These activities not only strengthen people's identification with the teams, but consolidate the presence of the BETesporte brand in the stadium environment and encourage fans to build emotional memories with their favorite teams.

BETesporte has increasingly stood out in the sports scene and in the betting market, with several modalities on its website, not just football, but basketball, volleyball, futsal, rugby and American football. The company also offers a casino with a wide selection of games for entertainment.

In the sporting sphere, it already has partnerships with relevant Brazilian football clubs, such as Goiás, Vila Nova, in the Central-West Region, and Caxias, Olímpico and Ypiranga, in Rio Grande do Sul.

Source: GMB