Betsul's pioneering spirit in the sports betting market never ceases. It was one of the trailblazers in the online betting market in Brazil back in early 2019, and it initiated sponsorship deals with football clubs in the same year. Over time, it has earned the respect and recognition of its customers as the first brand in the industry to achieve the RA 1000 seal from Reclame Aqui for excellence in customer service.
Now, in another innovative step, Betsul will celebrate sports and help popularize the fun of sports betting on Free-to-Air TV.
In an initiative that surprised the market, Betsul embraced RedeTV!'s idea of reformulating its sports schedule and created a unique project to address online betting and sports on Free-to-Air TV. With an idea in hand and a strong desire to make it happen, Betsul wasted no time in finding the perfect name to lead the project. All that was left was to convince the chosen one.
Having been away from TV for 4 years, venturing into other areas and encouraging people to disrupt their lifestyles, presenter Ivan Moré was the perfect fit. Negotiations ensued, and more than Betsul choosing Ivan Moré, the journalist became convinced of the project and the possibility of hosting a show his way.
With the trio Betsul, RedeTV!, and Ivan Moré, the program 'Qualé, Moré?' was born, a daily show that will combine sports and sports betting in an unprecedented approach. The premiere is scheduled for March 11th at 11:50 a.m.
The debut of 'Qualé, Moré?' marks a new chapter in the journalist's career. Ivan began his career as a radio host in the interior of São Paulo as a teenager. In 1999, he joined the O Globo group, where he remained for two decades. During this time, he hosted programs such as 'Esporte Espetacular' and 'Globo Esporte,' covered four World Cups and three Olympics, twelve Formula 1 Grand Prix events, Basketball World Cups, and spearheaded segments that were highlights on TV, such as 'Carona com Ivan.'
Betsul's longstanding commercial relationship with RedeTV! has lasted for years, and where this partnership will lead is impossible to predict. On the network, Betsul has aired commercials, conducted merchandising in practically every programming slot, and sponsored another program on the network, 'Quebrando a Banca.' Now, the idea is to elevate the status of sports and betting in the eyes of the public.
The mentor behind this triple partnership was Nelson Romanini, CEO of the marketing agency WeContent, which serves Betsul. He recalls how everything started until reaching the final agreement for the program's realization.
"We've had a healthy commercial relationship with RedeTV! for years. There were many meetings, debates, and ideas until we arrived at the ideal program format for all parties. Now, the dream will come true, and it will certainly shake up the online sports betting market," says Nelson.
Fernando Garita, CEO of Betsul, discusses Betsul's goal of engaging in all possible communication fronts. "It's an important step for Betsul at a time when the sports betting sector is in the regulation phase. We want to show the strength of this industry with a program that is light but focused on information. In addition to providing a lot of information about what Brazilians enjoy, we are planning a series of initiatives."
He points out that the program will be another way for Betsul to reinforce how much the betting house supports sports and entertainment, in addition to the 'Jogo do Bem' program, which allocates part of the proceeds from games to charitable initiatives. "Having Moré to promote the actions will be an honor for the Betsul team."
'Qualé, Moré?'
'Qualé, Moré?' premieres on RedeTV! on Monday, March 11th. The program will air on weekdays at 11:50 a.m. Former football player Marcos Assunção has been chosen to accompany Ivan Moré as co-host.
The program will approach football and all sports with information and serious analysis combined with Moré's characteristic irreverence.
But the highlight will be demystifying online sports betting for the general public, linking the main games and sporting events with the opportunities that only Betsul offers.
The presenter celebrates the partnership with Betsul and RedeTV!.
"I am very happy and fulfilled with this return to TV because it is as I imagined, on a TV station that is very open to creating novelties, new concepts, precisely what we want to promote with the program. 'Qualé, Moré?' will come with a very light touch to show everything that sport is not revealing today: a bit of behind-the-scenes of the ball, a more creative analysis of what is happening today in everything surrounding sports, not just football, but sports as a whole."
"Good humor will be present but with seriousness and credibility. We also intend to provide sports analyses of some moments that show all the genius we see on the field. So, we will bring football, factual coverage, curiosities, stories of overcoming, all tied together with a very spontaneous narrative, which we believe sports need nowadays," concludes Ivan Moré.
Source: GMB
