The agreement will help 1xBet increase brand awareness in the region, and Kai Sotto will have the opportunity to expand the popularity of basketball in Asia and help thousands of young athletes take their first steps towards their dreams.
Kai Zaccari Perlado Sotto was born on May 11, 2002 in Las Pinas, Philippines, the son of professional basketball player Ervin Sotto. In the spring of 2023, Kai was invited to play in the 2023 NBA Summer League for the Orlando Magic team. That same year, Kai defended the national team's colors at the FIBA Basketball World Cup 2023. Kai continues to develop his strength and skills in preparation for reaching his dream – to join the NBA.
The young athlete wants to develop basketball in the Philippines and has long been looking for opportunities to promote his favorite sport in Asia: “I have been watching the progress of 1xBet for many years and know how much attention the company pays to supporting youth and regional sports. That is why I gladly accepted the offer of cooperation, and now, as an ambassador, I will be able to extend my platform to help Philippine basketball at home and abroad.”
The global bookmaker is ready to provide the 21-year-old basketball player with full support. “We are pleased to become a partner of one of the most promising players in Asia at the very beginning of his great path. Already today, he is an example for thousands of boys who dream of a basketball career, and this is extremely important for the 1xBet company, which is looking for talents worldwide,” said a 1xBet representative.
The agreement with the new ambassador is part of the brand's global strategy to support sports in Southeast Asia and will help increase brand awareness in the region.
Source: GMB
