MAR 29 DE OCTUBRE DE 2024 - 23:22hs.
In Dubai

Brazilian Negrete is recognized as Best Influencer at the SiGMA Eurasia Awards

The year 2024 started in an unforgettable way for Matheus Nunes, also known as Negrete. In Dubai, the young Brazilian, former brand ambassador for Betmotion and Novibet, won the global SiGMA Eurasia Awards in the Best Influencer category. The ceremony took place during the Summit that brought together the most prominent executives in the iGaming industry alongside global stars from various segments, including football.

Brazilian Negrete is recognized as Best Influencer at the SiGMA Eurasia Awards

The influencer accompanied by entrepeneur Bernardo Pontes, CEO of ALOB Sports.

The influencer accompanied by entrepeneur Bernardo Pontes, CEO of ALOB Sports.

Currently, Negrete boasts nearly 4 million followers on his Instagram profile (@eunegrete), where he engages and entertains his audience with humorous content about football and player stereotypes.

His success on social media skyrocketed as athletes themselves became fans, amplifying the reach of his message. Today, the influencer is close to stars like Neymar, Arrascaeta, David Luiz, among other friends.

 

The influencer accompanied by his friend Bernardo Pontes, CEO of ALOB Sports.
The influencer accompanied by entrepreneur Bernardo Pontes, CEO of ALOB Sports



Negrete already has connections with betting houses and works as an ambassador for various brands such as Betmotion and the most recent one, Novibet. Currently, the influencer is in negotiations with other betting and online gaming sites and aims to finalize the matter by the end of March.

Originally from Itaperuna, in the Northwest of Rio de Janeiro, Negrete played football in the youth categories, with stints at Flamengo, Fluminense, Nova Iguaçu, and Bangu, as well as the French club Drancy. His passion for sports led him to an interest in the arts. He worked as a stunt double for the idol Pelé in the filming of the "King of Football's" autobiographical movie in 2004, which was his first contact with the performing arts.

His explosion on the digital scene propels Negrete in the advertising market. An ambassador for Adidas, he has starred in campaigns for Claro, Zé Delivery, Rexona, Nubank, Brahma, Casas Bahia, among others. Currently, he is part of the talent team at the ALOB Sports agency.

 



The Best Influencer award celebrates Negrete's impact, authenticity, creativity, and positive influence. During his stay in Dubai, he had fun alongside international football stars and took the opportunity to record content with multiple champions such as Romário, Materazzi, Sneijder, Edmilson, Trezeguet, Junior Baiano, and Lugano.

"Receiving this award is the realization of a great dream. A few years ago, I worked in oil tanks after giving up playing football. Today, through my content, I can bring a little joy to my friends and followers," celebrated Negrete.

"I am very happy for the recognition, for being surrounded by champions, and everyone treating me in the best possible way. I dedicate this achievement to my parents, my family, and all those who like and believe in my work," he added.

Source: GMB