On the eve of the event, which takes place from February 6 to 8, it's worth providing a general overview of the topics that will be priorities for Eightroom and Vpag involvement there.
If in 2023 the focus was on announcements related to the launch of Vpag in the market, this year one of the company's priorities is to discuss and present in greater depth the differentials of this product. Since its initial implementation, the product has been on a journey of constant evolution and adaptation to the regulations that are about to be implemented in Brazil. And within this context, it is impossible not to talk about security.
In both operational fronts, Flash and Wallet, the development team at Eightroom has applied a technological framework that puts operators and users in a recognized secure position.
On this matter, Lucila Cirio, Head Of Payments at Eightroom Vpag, comments: "Security is our top priority. To ensure the integrity of our product, we have developed robust procedures for partners and bettors who wish to integrate or use our wallet platform. We collaborate with partners who prioritize integrity as much as we do, adhering to strict rules to prevent money laundering practices and comply with the latest data privacy regulations."
But what good is a secure environment if the user does not have a satisfactory experience? Within the package of solutions proposed by Vpag, it can be affirmed that UX is a priority in all of them. Whether actively, when receiving benefits superior to those found in other market solutions, or passively, when something designed for an operator benefits them practically as well.
This way, bettors can enjoy a complete user experience that includes marketing incentives and a unique customer approach - with active support in Portuguese. Flash and Wallet together form an extremely efficient solution for any operator looking to optimize their deposits and access a solid customer base, along with the financial and marketing products that position Eightroom as a reference in the industry.
Still within these differentials, it's worth highlighting how this ecosystem is also focused on player retention, a central priority when aiming for solid long-term results. In such a competitive market, retaining bettors is a fundamental and complex task at the same time. Loyal players are the ones who make the gears turn more smoothly, and Vpag understands the importance of this in its entirety. With this in mind, two important factors should be mentioned. Firstly, the structure of the Wallet format, which allows Vpag to work more closely with bettors, creating connections, generating solutions that help in day-to-day operations, and enabling users to have a very fast and efficient withdrawal and deposit relationship with their preferred operator.
In parallel to this, all the company's efforts through Club V+, its loyalty program, not only make sense but also add significant value to the game. Moving away from practices solely centered on bonuses, Eightroom looks at the bettor through a perspective where connection is a priority. In Club V+, the player accumulates points and enjoys other benefits and exclusive conditions in betting houses.
For VIP players, high deposit and withdrawal limits are set based on the documentation and proofs provided, with support via WhatsApp, special gifts, and bonuses at partner operators. Physical products range from T-shirts to motorcycles, and there is also the possibility to multiply earned points by 10 and exchange them for bonuses directly with the operators.
All these features and innovations have only been possible thanks to the work of a talented and experienced team that is constantly evolving. At the end of 2023, Eightroom added the experienced Marcos Coura to the team in the position of Product and Innovation Manager. Marcos is one of the leading technical experts in the Technology and Online Gambling field in Brazil, and within the company, he heads Eightroom Labs, an innovation project with confirmed investments in the range of three million dollars.
In addition to Marcos' hiring, the pioneering achievement of the Google Partners badge in Brazil should also be mentioned. Eightroom was the first Brazilian affiliate to receive authorization to promote Casino and Sports Betting operators, an accomplishment that opened up a series of great opportunities with its partners.
As presented, there is no shortage of topics to be discussed and explored in London during this key moment given the event's importance. Vpag comes to ICE with over 100,000 active users in the Flash format, delivering in 2023 more than 150,000 new first-time depositors from Brazil through its Affiliate Marketing unit. Solidity and performance can also be translated into these statistics.
If you are in the UK capital in the coming days and wish to connect with the executives of Eightroom and Vpag there, know that the Vpag booth will be at N10-251, while the Eightroom booth will be at S9-250. A team of true experts awaits you there.
Source: GMB
